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The Copenhagen-based eyewear company MESSYWEEKEND has just released its financial results for 2024, revealing double-digit revenue growth driven by expansion into new markets, the launch of a new sub-brand, and a major strategic shift.

According to Mads Koch Petersen, co-CEO of MESSYWEEKEND, 2024 marked a turning point for the company:

“2024 was a year of transformation where we made deliberate investments in the future of MESSYWEEKEND. Our B2B business is gaining strong momentum, and our expansion into new markets and the launch of Bisou have given us a solid foundation. As a result, we’re closing the year with an 8 million DKK deficit – but already in 2025, we expect to see that reflected positively on the bottom line with a solid profit.”

Co-founders of MESSYWEEKEND: Marc Østerskov & Mads Koch Petersen.

MESSYWEEKEND entered seven new Asian markets in 2024 and opened its first mono-brand stores in the region. In 2025, the Copenhagen-based eyewear company plans to launch a double-digit number of new locations—among them, stores in China, South Korea, and India. At the same time, the company introduced its new reading glasses sub-brand, Bisou, which is already available at more than 50 retail partners and expected to reach over 200 locations in the coming year.

Shifting from a D2C to a B2B-driven business model is already showing clear results. In Denmark, MESSYWEEKEND is firmly positioned through its strong retail partner, Magasin. According to co-CEO Mads Koch Petersen, the company is now focused on scaling what works:

“We’ve moved away from growth based on online performance marketing toward building strong partnerships and real presence. It gives us better volume—and a much more stable foundation.”

And Asia isn’t just an expansion—it’s a strategic test of MESSYWEEKEND’s global potential:

“Asia is a crucial step for us. Many Danish brands try their hand at international markets, but few truly succeed. For us, it’s about believing in our product—and proving that we belong. The past year’s significant effort and investment in Asia show that we’ve earned a place in the global retail landscape,” says Mads Koch Petersen.

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The Copenhagen-based brewery Mikkeller has every reason to celebrate this year, as its 2024 financial report paints a very positive picture.
The company posted a profit of nearly DKK 12 million, marking its best result since 2016 — and all signs suggest that 2025 could be even better.

Over the past year, Carlsberg has taken over distribution in Denmark and acquired a 20% stake in Mikkeller. That move has allowed the brewery to focus its internal efforts on expanding its retail operations and accelerating growth in international markets — areas that are now showing renewed momentum.

This strategic shift hasn’t just driven revenue up. It’s also enabled Mikkeller to significantly cut operating costs across its business units, strengthening the company’s overall performance.

Mikkel Bjergsø:

“We’ve managed to strengthen nearly every financial indicator,” says Mikkeller’s founder and CEO. “That’s primarily thanks to our talented team, who’ve done an outstanding job. At the same time, we’ve rediscovered the creative energy and playful spirit that has always been part of Mikkeller’s DNA. I may be turning 50 soon, and things might be a bit more organized around here – but the wildness is still very much alive.”

Mikkel also points out that the company has spent several tough years navigating lockdowns and dramatic increases in energy and raw material costs — challenges that nearly brought the otherwise successful Danish brewery to its knees.

Mikkel Bjergsø continues:

“It’s been a tough few years in the beer industry. But we’ve got loyal fans, and we’re really good at creating extraordinary experiences that people want to be part of — whether it’s our running clubs, the many festivals, or events like the recent 10-year anniversary of Warpigs. We deliver wild experiences, and in the end, that’s what it’s all about.”

Finally, Mikkel shares that he’s not the only one hitting a milestone this year. In 2025, Mikkeller will celebrate its 20th anniversary — a milestone that will be marked with ambitious plans for the future: new bars, new festivals, and a strengthened push into new international markets.

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Last week, Zalando launched a new capsule collection in collaboration with Dickies and Berlin-based burger joint Goldies. The collection, inspired by workwear, food, and street culture, was unveiled at an event held in the former King Size Club in central Berlin.

At the core of the collaboration is Zalando, acting as both the platform and driving force behind the project. The exclusive collection is available only on Zalando and features reimagined Dickies classics such as the Eisenhower jacket, Original Work Shirt, pants, and an apron — all designed with inspiration from the unique universe Goldies has created in Berlin.

Goldies Burger was founded by two Michelin-starred chefs and is the newer sister restaurant to the original Goldies fry and chicken shop. The combination of culinary excellence and street attitude has made Goldies a staple of Berlin’s food scene — and now also an active player in the city’s creative collaborations.

The event, Dickies x Zalando Nightshift, was held to mark the launch. The collection was showcased to invited guests in a setting defined by burgers, live DJ sets, and artistic performances.

The night’s program was both a presentation and a celebration — and a reflection of how brands and Zalando are increasingly becoming key platforms at the intersection of food, fashion, and urban culture.

The collection is available across all Zalando markets.

We briefly spoke with Vladislav Gachyn during the event — one of the two founders of Goldies — who had just returned from Copenhagen after attending the burger festival in Kødbyen. And like any good Copenhagener, we naturally asked how he felt about our city — fully expecting him to love it. Luckily, we weren’t disappointed.

Vladislav shared that he finds great inspiration in both Noma and Gasoline Grill, and that he’s genuinely impressed by the high standards — and not least the unique atmosphere Copenhagen offers. “There’s an aura in the city that’s hard to find elsewhere,” he said with a smile. It’s not the first time Copenhagen and Berlin have come together around food and creativity — and certainly not the last.

Dickies was founded in 1922 in Texas and has deep roots in classic American workwear. Originally producing clothing for craftsmen and industrial workers, the brand has since made its way into both skate culture and the fashion world. Iconic pieces like the Eisenhower Jacket and the Original Work Pant have become cult staples among subcultures across the globe. Dickies has managed to preserve its practical and durable aesthetic while being continually rediscovered by new generations.

In recent years, collaborations with creative communities and brands have helped keep Dickies relevant in an ever-evolving fashion landscape. Its DNA remains firmly grounded in functionality — and as a fun detail, most of the Goldies staff had already been wearing Dickies long before the Zalando collaboration became a reality.

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In the heart of Copenhagen, between Nørre Søgade and Nansensgade, lies Charlotte Ammundsens Plads. A square most people probably just pass through – but as of today, it’s coming to life in a whole new way. The worn-down basketball court on the square has received a complete and much-needed makeover.

Behind the project is Danish fashion brand Les Deux, who – in collaboration with the City of Copenhagen – has donated a brand new, permanent basketball court to the city. The initiative is part of the brand’s social project, Les Deux Legacy, and it’s far from the first time they’ve combined sports, community, and fashion in public spaces.

The court is officially opening today, Friday, June 20, with a tournament, DJs, celebration, and community spirit – and from then on, it will be open and free for everyone to use. A true gift to the city and its people.

“We wanted to give something back to Copenhagen,” says Andreas von der Heide, co-founder of Les Deux.
We had a chat with him about the idea, the role of basketball in Les Deux’s universe – and why a home court in the center of the city makes perfect sense.

Andreas, how did the idea of creating a basketball court come about?

“We love sports – we love the smiles, the close bonds, and above all, the competition. When we opened our first court, which was just a few construction plates outside the fashion fair three years ago, we saw how something as simple as a hoop and a net could bring real joy. Sports have always been a part of our identity – and so has the desire to help others.

A homecourt is just that – a home. A place where your relationships live, and where you can shut out the noise and find peace. Les Deux Legacy opened its first court in New York in 2023, and the goal from the start was to do the same in our hometown. Copenhagen has given us a lot and shaped us as a brand, so we wanted to give something back.”

It is a permanent court – how will it work in practice? Can anyone use it?

“We have donated the court to the city, and it is completely public. Everyone is welcome to come and play. The goal has been to create something that belongs to the city. Tietgen gave the Marble Church, Mærsk gave the Opera House – we give the city the court 😉 We want to deliver a small monument to the people, to the streets, to families, to the young and the old.”

Basketball has been an important part of Les Deux’s identity in recent years – how does this project connect to that?

“A few years ago, when we sat down to build our dream office, we built a basketball court in the heart of it. The energy, the smiles, and the ambitions at the office – we dreamed of taking that out into the world and placing small landmarks where dreams, ambitions, and closeness could find a place.

Besides that, we have always been drawn to sports. There is something about the challenge and the community. We know we are not changing the world with this project – but we hope it creates ripples. And the more people who leave this court happy, the more go out into the world with a smile.”

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The actress icon Kate Winslet – perhaps best known for her many Oscar nominations and leading roles in films like Titanic, Eternal Sunshine of the Spotless Mind, and The Reader (for which she won an Oscar for Best Actress) – is now turning her attention to Scandinavia.

The British star has become the new ambassador for the Norwegian skincare brand Oslo Skin Lab – specifically for their collagen powder The Solution™.

The collaboration is interesting for several reasons. Winslet turns 50 this year and in recent years has been a prominent voice in the debate about beauty ideals, representation, and natural aging. She has used her platform to challenge stereotypical images of women and insists that age and authenticity should be celebrated – not hidden.

This is a message that Oslo Skin Lab strongly shares. With The Solution™, the brand aims to support the skin’s own process – without changing what makes us unique.

Kate Winslet

Kate Winslet tells dontt.dk exclusively after the launch:

“I have always been quite skeptical about the effectiveness and science behind collagen in powder form, but I have truly been surprised by the results I see (and the comments I get) since I started taking The Solution from Oslo Skin Lab. It’s something special to be able to speak honestly about a product and really mean what I say!

People say things like ‘you look rested, and your skin is glowing,’ even though I’ve actually been totally exhausted lately and working three jobs at once! But through it all, my skin has noticeably become firmer and more radiant and looks far less wrinkled—especially on my legs. A friend even noticed the other day when we were out swimming together; she said I looked really toned and was curious to know what kind of exercise I had been doing. I laughed out loud because I’ve barely even been out for a walk the last couple of months!”

Cecilie Nordstrøm, founder of Oslo Skin Lab, says:

“Kate is a strong role model for women of all ages who want to age with pride and authenticity. We are incredibly proud that Kate has chosen to partner with us. She is known for only engaging in partnerships she truly believes in – which is a great quality stamp for both The Solution™ and our values.”

Cecilie explains that the development of Oslo Skin Lab and The Solution™ was largely driven by her own personal experiences.

Oslo Skin Lab was founded in 2017 in Oslo and has since established itself as a frontrunner in collagen-based skincare. Their products are designed to support the skin’s natural processes and promote a smoother, more supple appearance—without changing what makes each person’s skin unique.

We stopped by HOUSE11 — JOE & THE JUICE’s new concept store in the heart of Copenhagen.
The whole adventure started just around the corner, and now a new chapter begins.
Read on and get an exclusive behind-the-scenes look → READ MORE!

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We send out updates once a week.

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Conversation with Carl Ljungh and Jonas Groth, co-founders of Aarke.

A few weeks ago, we wrote about Swedish design brand Aarke – a company that’s gained global popularity. That includes Denmark, where their signature product, the Carbonator, has become a fixture in both kitchens and offices. It’s a product that works beautifully – and looks the part too. And while the Swedes might learn a thing or two from us on the football field ;), we can definitely learn from Aarke’s approach to design and product development.

Behind Aarke are Swedish industrial designers Carl Ljungh and Jonas Groth, who have been on a mission since 2013: to elevate the everyday through products that combine aesthetics, function, and durability. Everything they create stems from a curiosity about human behavior – and a belief that even a glass of water can be an experience.

At a time when many brands rush to release new products, Aarke takes the opposite approach. They refine, test, and take their time – and their latest launch, the To-Go Bottle, is a perfect example. It’s made for those who want to bring sparkling water on the go, without compromising on design or sustainability.

We spoke with Carl and Jonas about the thinking behind the bottle – and how they continue to create relevant design in a market where everything tends to look the same.

Carl Ljungh & Jonas Groth

Let’s start with the obvious question. Why are you launching a To-Go Bottle now?

Carl Ljungh:
“The idea behind the Aarke To-Go Bottle came from a problem we’ve observed ever since launching the Aarke Carbonator. Even though people make sparkling water at home, they still end up buying single-use bottles when they’re on the go. The bottle that comes with the Carbonator wasn’t designed for portability, and it doesn’t keep the water cold. And let’s face it – sparkling water tastes best when it’s cold.

With the Aarke To-Go Bottle, we’re making it possible to enjoy homemade sparkling water wherever you are, in a way that’s elegant, durable, and practical. Thanks to its double-walled vacuum-insulated stainless steel construction, the bottle also keeps your drink cold.”

What sets the Aarke To-Go Bottle apart from others on the market?

Jonas Groth:
“Unlike many other to-go bottles, the Aarke To-Go Bottle is specifically designed to be compatible with our Carbonator models – Carbonator 3 and Carbonator Pro. This means it can be screwed directly onto the machine, and the sealing mechanism is specially developed for carbonated drinks.

The bottles are made from over 90% recycled stainless steel, vacuum-insulated and double-walled, which means they keep the water cold and fizzy for longer.”

How do the To-Go Bottles fit into Aarke’s current lineup? It’s the first time Aarke moves beyond the kitchen — is this a category you plan to expand?

Carl Ljungh:

“Definitely! We started out focusing on the kitchen and home, but now we want to make it possible for users to take their drinks with them — whether to work, the gym, or wherever they’re headed. Cold and fizzy drinks are our starting point, but we definitely plan to expand the To-Go range soon — encouraging customers toward a more sustainable lifestyle.”

How has customer demand been for this type of product?

Jonas Groth:

“Since we launched our first carbonator, customers have been asking how they can best take their filtered, cold, or sparkling water on the go. Launching these bottles is a direct response to that demand.”

How do you envision customers using the Aarke To-Go Bottle?

Carl Ljungh:

“We imagine people filling the bottle at home — with carbonated, filtered, or just regular tap water — and then taking it with them to work, on walks, or to the gym. Our functional and elegant bottles are designed to be personal companions — whether it’s on the way to school or at the desk, ready to be refilled with any drink you want. It’s about making it smart, practical, and eco-friendly for users.”

How did the design process unfold to create a product integrated with Aarke’s carbonators?

Jonas Groth:

“We’ve long been considering how to make stainless steel bottles that both work seamlessly with our carbonators and suit any cold beverage. After an intensive design and engineering process, we found the perfect combination for the lid, threading, and double-walled construction. Following extensive testing, we’re now ready to launch the bottles – something the entire Aarke team has been eagerly anticipating.”

Aarke is known for high-quality, durable products. How has sustainability influenced the design and development of the Aarke To-Go Bottle?

Carl Ljungh:

“The core idea is simple: to let people take their sparkling or tap water with them — in our bottle — instead of buying plastic bottles on the go. It’s about changing habits for the better — both for the consumer and the planet. We focused on using recycled stainless steel, minimizing plastic parts, and creating an elegant, timeless design that lasts — both physically and aesthetically.”

Why did you choose stainless steel as the material?

Jonas Groth:
“Stainless steel has become something of our signature material. It’s durable, lightweight, and develops a beautiful patina over time. Since we primarily use recycled steel, its environmental impact is even lower—especially in the long run, because the material lasts so long.”

How long does an Aarke To-Go Bottle last, and when should it be replaced?

Carl Ljungh:
“We’ve subjected the bottles to accelerated testing to ensure long-lasting durability. We can’t specify exactly how many years they will last, but the intention is that with normal use, they should last virtually indefinitely.”

How much smaller is my carbon footprint by using an Aarke To-Go Bottle compared to single-use bottles?

Carl Ljungh:
“Producing one Aarke To-Go Bottle made from recycled stainless steel emits about 6.15 kg CO₂e, based on data from CarbonCloud and U&WE. In comparison, a typical single-use plastic bottle emits around 0.082 kg CO₂e.

Because our bottle is designed to last a long time, you avoid using hundreds of single-use bottles over time. After just 75 uses—meaning 75 times you choose your To-Go Bottle instead of buying bottled water—you reach a climate break-even point. Every use after that further reduces your CO₂ footprint.”

We stopped by HOUSE11 — JOE & THE JUICE’s new concept store in the heart of Copenhagen.
The whole adventure started just around the corner, and now a new chapter begins.
Read on and get an exclusive behind-the-scenes look → READ MORE!

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We send out updates once a week.

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In addition to being the world’s leading pump manufacturer, Danish company Grundfos plays a key role in addressing global water and climate challenges. That commitment is clearly reflected in the company’s new global headquarters, currently under construction in Bjerringbro, Denmark.

Last week, the project was officially introduced under the headline “New Grundfos HQ.” Water is at the heart of Grundfos – and it will also be a defining element of the new headquarters. Here’s a unique look at the vision behind this ambitious development.

The project is designed by the Danish architecture firm AART, which has offices across Scandinavia, employs more than 250 people, and is known for projects such as “Postbyen” in Copenhagen and “Stavanger Universitetssygehus”.

Kjeld Schmidt Christensen, Head of Facility at Grundfos, shares the vision for the new global headquarters, which will remain in Bjerringbro:

“From the very first ideas to build a new headquarters, we have focused on meeting the highest standards of sustainability and work environment. With help from the talented architects at AART, engineers from NIRAS, and our contractor MT Højgaard, we look forward to a headquarters that, beyond being designed to bring us closer together and inspire collaboration, is also state-of-the-art in water and energy consumption.”

Grundfos was born in Bjerringbro — and they don’t forget their roots, even as a global company. That’s why the headquarters stays in town, but with a fresh approach: the project adds recreational elements that enhance local nature and biodiversity while improving employee well-being.

As Grundfos themselves put it:

“Amidst the beautiful landscape, an iconic round wooden building will rise — a new landmark for Grundfos, and a physical embodiment of the company’s values and ambitions; rooted in Bjerringbro and Grundfos’ history, yet forward-looking in its architectural, landscape, and sustainable strategy.”

Anders Tyrrestrup, architect and founding partner at AART, explains:

“Grundfos Global Headquarters will be a prime example of how architecture can actively serve as a catalyst for positive change. We are using architecture strategically to support Grundfos’ development and business strategy. Our long-standing close dialogue with Grundfos has given us deep insight into their mission and vision, providing the best foundation to create optimal physical spaces for Grundfos’ leadership as they work to solve global water and climate challenges.”

Water is integrated into both the building and the landscape. An advanced water strategy ensures rainwater is collected, recirculated, and reused.

Tyrrestrup adds:

“Grundfos Global Headquarters is a project where we have taken a long-term, holistic approach to balancing impact and contribution. This includes building with wood, reforestation and nature restoration, water management, energy consumption, and importantly, focusing on work environment, people, and behavior. We’ve incorporated the latest research on social commissioning, activity-based working, and architecture’s effect on wellbeing, productivity, and creativity.”

Poul Due Jensen, CEO of Grundfos and family member, is planting the first tree on the far right alongside other representatives from the company and the foundation. Photo: Rasmus Reimer Larsen

Nature and sustainability are central to the new Grundfos Global Headquarters. Around 4,000 trees will be planted as part of a large-scale reforestation effort to boost biodiversity and create a recreational environment around the headquarters.

The project also restores historic watercourses and embraces ‘rewilding’ to strengthen the local ecosystem. According to AART, these initiatives significantly reduce the climate footprint while fostering an inspiring work environment close to nature.

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A conversation with Rebecca Steele, Head of Women’s Football at F.C. Copenhagen.

This Sunday marks a historic moment in Danish football. For the first time ever, F.C. Copenhagen’s women’s team will play at Parken Stadium – facing Næstved HG at 4:00 PM. With a likely promotion to the 1st Division, the day will be celebrated as a city-wide football fest.

At the time of writing, attendance is expected to be between 20,000 and 28,000 spectators.

We spoke to Rebecca Steele ahead of this landmark event. It will be a particularly emotional match for her as well. She has led the women’s project from day one – but has decided that this season will be her last. In this interview, she shares her thoughts on the upcoming match – and how it feels to “hand over her child, who’s now grown into a full-blown teenager.”

“It hurts a little – but it also feels completely right.”

Rebecca, how does it feel to “send” the women’s team onto the pitch at Parken for the first time?

“First and foremost, it’s a huge milestone for women’s football in Denmark. It’s set to be the biggest club match ever in terms of public interest. I’m deeply moved on behalf of the players, because I can genuinely feel how much this means to them — they’re living out a dream they’ve always had, but maybe never dared to believe in. It’s incredibly meaningful, and they’re absolutely paving the way for the future.

When I told them, they were completely speechless. You can feel the intensity has gone up in training these past weeks — but always with the collective coming first.

Honestly, I didn’t think we’d be here already in year two. It’s all happened really fast.”

What do you hope the audience takes away from the match in Parken?

“First and foremost, it’ll be a historic moment for Copenhagen. The match kicks off at 16:00, but already from 13:00, we’ll open a big canzone celebration together with Andel.

In many ways, it will be a historic event — and you’ll be able to feel it deep under your skin. I hope the atmosphere will be a bit like the Denmark–Brazil match in Parken, where it was about more than just football.

The difference here is that we’re bringing the whole city together.

I also truly believe the crowd will feel what this means to the players. They’ll be standing in the middle of Parken, stepping into the role of role models for so many young girls and boys. That really matters — not just for them, but for the future.”

What has it taken to get to this point in such a short time?

“Everything. There are so many people I could highlight here — on both the sporting and commercial side. But I want to highlight the players. They’re part of a football giant, and with that comes both pride and pressure. They’ve sacrificed a lot mentally and have truly fought hard.”

What are you most proud of when you look back at the past few years?

“There are so many things to be proud of. But one of the clearest for me is watching the players grow into role models. That we’ve helped build something the next generation can look up to.

From the beginning, we’ve put the collective first, set ambitious goals, and made well-being and a strong football environment a top priority.

For young people especially, being part of something safe and inclusive means everything. I’m truly proud that we’ve created that.”

How have you succeeded in integrating the women’s team into the bigger picture — into the overall FCK identity?

“I’m proud that the women’s team has become a natural part of FCK’s identity. The whole club has started to take ownership of it. People want to hear about it, they want to come and watch — it’s now alive throughout the organization. When I first interviewed for the job, that was one of the most important things for me — that the women’s team wouldn’t just be a side project, but part of the whole. And I think we’ve achieved that.”

What have you learned yourself — as a leader, as a person — from this journey?

“To stay true to my personal values. That’s been one of the most important things for me — and something I’ve seen can really make a difference.
When you put the collective first and give more than you take, that’s when you create results. I’ve learned how far you can go in a strong community, and that’s something I’ll carry with me in whatever I do next.”

What does it feel like to stand on the threshold of something big — while also preparing to step away?

“It feels both right and incredibly difficult. It’s like handing over your child who has now become a teenager.

It hurts a little, but it also feels like the right time to pass the baton. I have no doubt this is the right decision, and I will leave Parken with immense pride.

I never imagined we’d be this far already — both on and off the pitch. We have helped create a movement in the city and for women’s football in general.”

What do you dream for FCK Women five years from now?

“We want to win championships and compete in Europe — of course. But it’s also important to preserve and develop the positive culture.

I firmly believe we have built a winning culture. A culture where players thrive, support grows, and the club remains a movement within the city. The course is set — and I look forward to following the journey ahead.”

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There’s rarely a quiet moment around Danish brand JOE & THE JUICE, which continues to expand with new stores opening across the globe. Most recently, they unveiled “House11” – their vision for the store of the future, launched on home turf in Copenhagen. (Read more here.)

Now, they’re welcoming not just a new ambassador but—perhaps even more notably—a new co-owner. Tennis icon Novak Djokovic has entered into a strategic partnership with JOE & THE JUICE to champion functional health, “one sip at a time.”

And while “strategic partnership” may be an overused phrase in the world of branding, this one has real weight. The tennis legend and Olympic gold medalist isn’t just lending his face to the brand—he’s becoming a co-owner, playing an active role in shaping its future.

Novak Djokovic says:

“I’m proud to announce my new role as Health & Wellness Ambassador for JOE & THE JUICE. Physical and mental health have always been the foundation of my career – both on and off the court. I’ve learned that what you put into your body directly affects what you’re able to achieve.”

Novak continues:

“JOE & THE JUICE shares the same focus on clean ingredients, energy, and balance. I have admired their approach to health and functionality for many years – whether it’s a juice before a match or a mental reset in the middle of the day. Now, I’m excited to help bring that experience to even more people.”

With 24 Grand Slam titles and a record 428 weeks as world number one, Djokovic knows better than anyone what it takes to optimize both body and mind.

And these values deeply resonate with Thomas Nørøxe, CEO of JOE & THE JUICE.

Thomas Nørøxe says:

“We want to make it easier for people to choose healthier options and inspire a more balanced lifestyle. Bringing Novak into the family strengthens that philosophy. He is a global icon for health and authenticity – values deeply rooted in our DNA. This partnership is about growing together and giving even more people the opportunity to elevate their everyday lives.”

Thomas adds that this is a long-term collaboration, and Djokovic will play an active role in brand campaigns and product development. He will also share his expertise in health and performance.

The partnership will be officially launched later this year – and of course, you can follow all the updates here on dontt.dk.

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Danish stylist and designer Veneda Carter, who has made a name for herself internationally from her base in Los Angeles, is now teaming up with Nike’s global powerhouse. Together, they’re unveiling a fresh, stylish take on the Air Max Muse — a women’s sneaker that blends sporty aesthetics with fashion and personality.

Nike says they chose Veneda Carter because of her unique talent for mixing colors, textures, and cultural influences in unexpected ways — creating styles that empower women to express their individuality in bold and original ways.

Here, Veneda shares her thoughts on the collaboration.

Veneda Carter shares:

“The Air Max Muse is exactly the kind of shoe I love to wear. It has this universal appeal that blends a classic, sporty vibe with something feminine and sexy. My goal with the design was for my personality and energy to shine through, so anyone who sees the shoe instantly recognizes it as my style.”

The design is inspired by rainwear and functional outdoor gear.

Veneda continues:

“I love that my version of the Air Max Muse can be styled in so many different ways and express so many moods,” Carter says. “You can wear them all day — whether you’re cruising around the city, heading to a party, dinner, or the gym. The textured lace tips match my jewelry and make the shoe stand out wherever you are, giving it an exclusive, high-end look.”

Nike’s press team tells dontt.dk:

Carter’s bold style perfectly complements the soft, voluminous proportions of the Air Max Muse, whose futuristic shape and prominently sculpted arch are designed to catch the eye — highlighting the iconic Air unit in the heel. This is evident in the first campaign images, shot in her family’s hometown of Warsaw, Poland, featuring Carter wearing her debut colorway.

The Nike x Veneda Carter Air Max Muse will launch at Naked Copenhagen on May 30, globally via venedacarter.com on June 23, and on SNKRS and select retailers from July 17.

We stopped by HOUSE11 — JOE & THE JUICE’s new concept store in the heart of Copenhagen.
The whole adventure started just around the corner, and now a new chapter begins.
Read on and get an exclusive behind-the-scenes look → READ MORE!

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