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Zalando, Europe’s leading online platform for fashion and lifestyle, has teamed up with Danish fashion label Samsøe Samsøe on an exclusive collaboration. Together, they have created Summer in the City, a unisex capsule collection and campaign that pairs refined Scandinavian tailoring with a more relaxed street-style sensibility.

The collection comprises 12 styles and is available across all of Zalando’s markets. To put the scale into perspective, Zalando serves 62 million active customers across 29 countries. Copenhagen, however, plays a particularly central role in the collaboration.

The campaign was shot on the streets of Copenhagen, drawing on the rhythm of everyday city life and the small rituals that come with Scandinavian summer, when life naturally moves outdoors and the city takes on a slower, more relaxed pace.

Sebastian Becker, General Manager Nordics at Zalando

For Zalando, the collaboration is part of a broader strategy to work more closely with Nordic brands.

“Working with leading Nordic partners to offer our customers exclusive capsule collections is a central part of our strategy,” says Sebastian Becker, General Manager Nordics at Zalando.

He adds:

“Samsøe Samsøe captures the essence of modern Scandinavian culture like few others. The Corner is the perfect platform to showcase the exclusive ‘Summer in the City’ capsule collection and celebrate the Nordic urban lifestyle, where fashion, city life and festival culture come together naturally.”

“Summer in the City is inspired by the feeling of spending summer in Scandinavia, where life naturally moves outdoors and the days often stretch well into the evening,” says Marley Roosen, Head of Womenswear Design at Samsøe Samsøe.

The collection is designed as a versatile wardrobe for long summer days and warm evenings in the city. Unisex by design, it centres on relaxed silhouettes that can be styled across genders and occasions.

Key pieces include oversized blazers in grey melange, paired with tailored shorts or miniskirts, zip-up cardigans with contrasting sleeve stripes and relaxed, baggy cargo trousers.

Classic summer references also feature throughout the collection, from checked shirts and matching shorts to vintage-inspired T-shirts, worn-in denim and a colour palette spanning earthy tones, light blue, red, grey and cream.

Copenhagen is more than just the backdrop for the campaign. The city’s urban summer lifestyle also ties into the wider Nordic festival culture, where fashion, music and city life naturally intersect.

That connection was brought to life at Way Out West in Gothenburg, where Zalando presented the collection through The Corner.

The Corner is Zalando’s own physical concept, bringing fashion, music and culture together through live performances, talks, DJ sets and other cultural experiences. The format has also made its way to Copenhagen on several occasions.

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Some products are so familiar that we can hardly imagine them changing. After Eight is one of them. For more than six decades, the chocolate brand has been synonymous with its thin mint chocolates, wrapped in their instantly recognisable black envelopes.

Since 1962, After Eight has stayed true to its classic combination of dark chocolate and mint. Now, however, the brand is doing something rather unexpected.

For the first time, After Eight is introducing varieties without mint. The three new flavours each take the brand in a different direction: caramel paired with milk chocolate, orange with dark chocolate, and raspberry with dark chocolate.

Cecilia Sannig, Marketing Manager, Confectionery Nordic at Nestlé, says:

“After Eight has always been about the small moments we share. With the new varieties without mint, we are opening the brand up to new consumers and giving more people the opportunity to find their favourite, while staying true to the identity and quality that have defined After Eight since 1962.”

After Eight was developed as an “after dinner” chocolate by Brian Sollit at British confectionery maker Rowntree’s and launched in 1962. The idea was simple: a small chocolate to enjoy after dinner, hence the name After Eight. In 1988, Nestlé acquired Rowntree’s, bringing After Eight into its portfolio.

Cecilia adds that the brand is also updating its packaging, with new colours making it easier to distinguish between the different flavours:

“The new design builds on After Eight’s familiar look while giving the packaging a fresh expression. The new colours make it easier to find your preferred flavour, without moving away from the look consumers have known for more than 60 years.”

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Back in February, we covered Danish investment platform Pluto.markets as it secured €5m in a new funding round. Among the investors were F.C. Copenhagen captain Thomas Delaney and Sander Janca-Jensen, CEO and co-founder of Flatpay.

Now Pluto is taking another significant step forward. The platform was founded by Danish entrepreneurs Oscar Vingtoft and Joakim Brüchmann. Since launching in 2024, their ambition has been clear: to make investing more accessible and intuitive without compromising on functionality.

Today, Pluto has around €400m in assets under management and more than 15.000 users. Until now, the business has primarily focused on private investors. That is about to change, as Pluto opens its platform to businesses, allowing companies to set up investment accounts.

Around 100 companies have already joined during a beta phase, with Pluto now targeting around 1000 business customers by the end of the year. The ambition is for companies to account for roughly half of the platform’s assets under management.

Investor Thomas Delaney (left) with Pluto founders Oscar Vingtoft and Joakim Brüchmann (right)

Speaking to KapitalWatch, Joakim Brüchmann says:

“It needs to go from zero to 50 per cent of the business in five months. That gives you an idea of the level of expectation. A large proportion of the customers we will serve on the business side are already customers on the private side. That makes it significantly easier to sell business accounts when you already serve the customer as a private investor.”

But the bigger story is that Pluto no longer sees itself as competing solely with trading platforms such as Nordnet and Saxo Bank. With its move into the business market, the company is also stepping into territory traditionally dominated by banks and wealth managers.

“What we are trying to do with this launch is challenge the wider financial sector,” says Brüchmann.

Pluto is also setting its sights on customers with more than €67.000 in investable assets. Here, lower fees and technology are set to be among its key competitive advantages.

For businesses, Pluto offers commission-free trading on up to €13.000 per month, as well as Collections, which allows investors to build their own ETF-like investment product.

At the same time, Pluto wants to challenge the traditional model of wealth management, where the relationship between client and personal adviser often remains central. In short, the company wants to replace the personal adviser with technology.

And technology is set to play an even greater role going forward. Pluto is working on several new products, including AI features designed to handle parts of the wealth management process for affluent clients. Accounts for minors are also in the pipeline.

And while we are on the subject of ambition: the long-term goal is to become Europe’s preferred investment platform by 2030.

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On Thursday, Copenhagen-based running brand SAYSKY and global sportswear giant PUMA will unveil what is expected to be the final chapter of a wide-ranging collaboration that has found its way to runners around the world.

We have covered the partnership before, including a conversation with SAYSKY founder and CEO Lars C. Pedersen about what it means for a Danish brand to earn the recognition of a global player.

“The fact that a brand of Puma’s size recognises that we have something they can use is certainly satisfying.”

Read or revisit our previous story here.

This latest chapter is called Back to Business, taking its cues from runners who carry their passion for the sport into every part of everyday life.

Lars C. Pedersen, Founding CEO, SAYSKY

Conor Cashin, PUMA’s Lead Product Line Manager, says:

“Running has evolved beyond sport. It has become a culture, a community and a way for people to express who they are. With Back to Business, we wanted to capture the mindset of runners who organise their lives around the miles that matter most. Together with SAYSKY, we have created a collection that bridges performance and everyday office style, reflecting the way runners move through the world today.”

As the imagery suggests, the collection moves between classic office tailoring and a more performance-driven, athletic aesthetic.

For the first time, SAYSKY also brings two familiar PUMA running silhouettes into the collaboration: the PUMA x SAYSKY Deviate NITRO™ Elite 4 and PUMA x SAYSKY MagMax NITRO™ 2.

The collection is completed by a premium range of apparel and accessories, combining business-inspired details with technical materials and functional elements designed for runners moving between work, training and everyday life.

Back to Business launches globally on 20 August at 11am CET, available through PUMA.com and SAYSKY.com, as well as PUMA flagship stores and selected retailers.

The collaboration will also be marked in Copenhagen on 20 August with the Out of Office Relay. For the occasion, an office building will become an unconventional running route, taking participants through elevators, stairwells and parking garages before the evening continues off the clock.

We previously sat down with Lars C. Pedersen for an in-depth conversation about SAYSKY’s journey, from its early years in Copenhagen to becoming an international running brand with fans, customers and retailers around the world.

Lars spoke about the company’s organic growth, why quality has remained central to the brand, and how SAYSKY has managed to retain its identity along the way.

It offers a closer look at the story behind the brand and the person who has been at the helm since the beginning.

Read or revisit: “Organic Growth Has Taken SAYSKY From Copenhagen to the World” here.

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It has been a significant week for Tivoli.

On Friday, the Copenhagen institution published its half-year results and maintained its expectations for the remainder of 2026. In short, Tivoli is forecasting revenue of around €187 million and a pre-tax profit of approximately €19 million this year.

The park is also expecting around 4.3 million visitors in 2026, with international guests continuing to account for a growing share of the total. Visitors from the US, Germany and Sweden are among those driving the increase.

Susanne Mørch Koch, CEO at Tivoli

Hikari is Tivoli’s own interpretation of a Japanese street, bringing together architecture, light, art, dining and rides in one new setting.

It is also a significant investment. Tivoli describes Hikari as the largest thematic investment in the park’s history, with a three-figure million-DKK sum invested in the project.

When Susanne Mørch Koch became Tivoli’s CEO in 2020, she quickly identified the former Asian-inspired area as one in need of a rethink. Several years later, Hikari is the result.

The new area features three rides, two of them brand new, alongside five new dining concepts, shops, art, scenography and Japanese-inspired architecture.

The two new rides are Hotel Hikari and Tyfonens Øje, while Dæmonen, which has also undergone a substantial scenographic transformation, now runs above the new district as a rollercoaster. Tyfonens Øje is the only ride of its kind in Scandinavia.

The name Hikari means “light” in Japanese, a reference that runs throughout the entire area. From neon signs and lanterns to reflections and changing moods, light is central to the experience.

Food is another key part of the new district, with five new dining concepts serving everything from Japanese street food and comfort food to rice dishes and sweets. Two new shops will also offer Japanese snacks, design and ceramics.

With Hikari, Tivoli is not simply adding another themed area. The ambition is to create an entirely new world where Japanese culture and aesthetics meet Tivoli’s distinctive approach to storytelling through architecture, art, food and rides.

Susanne Mørch Koch, CEO of Tivoli, says:

“We have been looking forward to Tivoli’s birthday on 15 August, when this year we are able to give our guests a birthday present that we have been working on for five years. Now we can finally open Hikari; a new universe of rides, including two completely new attractions.

With Hikari, we have taken inspiration from Japan and created our own world of rides, architecture, gardens, art and food experiences unlike anything seen before. Opening on our birthday marks not only a new chapter in our history, but also underlines our ambition to continue developing Tivoli as one of the world’s most attractive destinations, for both Danish and international guests.”

The timing is no coincidence.

Hikari opened on 15 August, Tivoli’s birthday. 183 years after Georg Carstensen first opened the Gardens to the public.

The new district is the culmination of several years of work and one of the largest investments in Tivoli’s history.

It also offers a glimpse into Tivoli’s ambition for the years ahead: to keep evolving the Gardens and creating new experiences, while preserving the qualities that have made Tivoli what it is.

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Few Danes have left a mark on the global fashion industry quite like Josephine Skriver. After more than a decade on the world’s leading runways, campaigns for some of luxury fashion’s most recognised houses and an audience of more than eight million on Instagram, she has established herself as one of Denmark’s most internationally recognised names.

During Copenhagen Fashion Week, dontt.dk met Skriver at The Jewellery Room’s showroom in central Copenhagen, where she joined founders Pernille Møbjerg Knudsen and Charlotte Møbjerg Ansel-Henry to discuss the story behind Josephine Skriver Jewelry, their first collaboration, launched earlier this year.

There was a palpable sense of energy inside The Jewellery Room’s showroom in central Copenhagen, where conversations moved effortlessly between the collection, the creative process and the moodboards that helped shape it.

Josephine, Why was The Jewellery Room the right partner for your first jewellery collection?

“For me, it really came down to the people. Sometimes you meet someone and there’s just an immediate connection. I could feel Pernille and Charlotte’s passion from the very beginning, and I already knew how talented they were.

What became clear very quickly was that we shared the same values and the same vision for what this collaboration should be.

We agreed that the jewellery should have character and presence, but it should never be driven by trends. We wanted to create pieces people would wear for years, not something that only feels relevant for a single season. The whole process felt incredibly natural and genuine, and I think that’s reflected in what we’ve created together.

I’m genuinely proud of the collection and I wear the pieces every single day. The result is even better than I ever imagined it could be, and I hope other people will find the same joy in wearing them that I do.”

Pernille & Charlotte, What was it about Josephine that made you know she was the right person to create a collection with?

Charlotte:
“We were introduced through a mutual connection, but from that point on, everything moved quite quickly. Just as Josephine said, it all felt very natural from our very first meeting, and we genuinely enjoyed working together throughout the entire process. I think the best collaborations happen when there’s a real connection from the beginning, and that’s exactly what we had.”

Pernille:
“This collaboration didn’t come from a marketing strategy or a plan to work with a well-known profile. It came from a genuine sense that it simply made sense. The Jewellery Room has always been about supporting passionate, talented women who have something meaningful to say and who work hard for what they believe in. Josephine embodied everything we stand for.

Even though the collaboration came together quickly, the process was never rushed. Quite the opposite. We took the time it needed, paid attention to every detail, and were incredibly thorough throughout.”

Explore the full collection here.

Charlotte & Josephine, What have you learned from each other throughout this process?

Charlotte:
“I’ve learned just how far you can get by trusting your instincts. When that’s combined with mutual respect – for each other’s perspectives, strengths and the different roles everyone brings to the table – it creates a very special kind of creative process.”

Josephine:
“I completely agree. I’ve honestly never felt this creative before, and I’ve never experienced this level of trust in a collaboration. It really felt like every idea was welcome.

A good example is the hidden details throughout the collection. Every ring has a coloured gemstone on the inside, and together they form a rainbow. To me, they represent the little spark that lives inside all of us, but they’re also a subtle tribute to my own family – what we call a rainbow family in Denmark. Growing up in that environment has shaped who I am in so many ways, and it was important for me that this story became part of the collection as well. Those kinds of conversations require trust, and that’s something I’ve appreciated more than anything throughout this entire process.”

As we sit here in your beautiful showroom and boutique on Bredgade in Copenhagen, where is The Jewellery Room as a brand today?

Pernille:

“We’re constantly evolving and scaling the business. Over the past few years, we’ve placed an increasing focus on international markets, and we’re now seeing real momentum beyond Denmark. Today, we see The Jewellery Room as an established brand in its own right, and that fits naturally with a collaboration like this.

Buying jewellery is ultimately about trust. That’s why we invest so much in the experience we offer our customers – from personal guidance and confidence to the careful curation that sits at the heart of The Jewellery Room. Our ambition has always been to create a platform where the world’s most talented independent jewellery designers can connect with customers across the globe, and that’s a mission we continue to pursue every day.”

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Next week, Copenhagen will once again become the centre of the Nordic fashion industry as Copenhagen Fashion Week returns with a packed programme of runway shows, presentations and industry events. Designers, buyers, editors and brands from around the world are expected to descend on the Danish capital for the SS27 edition.

This season, however, the catwalk is extending beyond the invitation list.

French beer brand 1664 has teamed up with Copenhagen Fashion Week to launch a series of free public screenings of selected runway shows from the official schedule. The concept, which has already gained traction in cities including Paris and New York, will make its Copenhagen debut during this year’s fashion week.

Emilie J. S. Thomas, Brand Manager, 1664

Cecilie Thorsmark, CEO at Copenhagen Fashion Week

Emilie Thomas, Brand Manager for 1664 Denmark, says:

“Everyone talks about Copenhagen Fashion Week, but very few people ever get to experience it from the front row. We wanted to change that by opening up selected runway shows to the public. Two of the screenings will be streamed live, allowing people to experience the shows as they unfold on the catwalk.”

Public runway screenings have become a fixture at fashion weeks in cities including Paris, Marseille, Bordeaux, Lyon and New York, where hundreds – and sometimes thousands of fashion enthusiasts gather in bars and cultural venues to watch the shows together.

Emilie continues:

“The atmosphere is much like watching a major football match on a big screen. You’re surrounded by people who are all there to experience the moment as it happens. The music, a cold beer and the crowd’s reactions turn the screening into a celebration in its own right.”

Cecilie Thorsmark, CEO of Copenhagen Fashion Week, adds:

“We’re delighted to continue our long-standing partnership with 1664, whose distinctive blue bottles have become a familiar part of Copenhagen Fashion Week. With the launch of the 1664 x CPHFW Viewing Party, we’re introducing a new format that gives even more people the opportunity to experience key moments from the official programme and engage with the creativity that defines Copenhagen Fashion Week.”

The event takes place on Thursday 6 August from 14.00 to 20.00 at Niels Hemmingsens Gade 12 in central Copenhagen.

Admission is free and visitors will receive a complimentary bottle of 1664, available with or without alcohol, alongside light snacks.

The programme features one runway show every hour from the official SS27 schedule. Two shows will be streamed live from the catwalk, while the remaining screenings have been curated from the opening days of Copenhagen Fashion Week. Beyond the screenings, guests can expect DJ sets, an exhibition showcasing 1664’s past fashion collaborations and a behind-the-scenes look at how a runway show comes together.

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The story of Sticks’n’Sushi began in Copenhagen in 1994, when Thor Andersen and brothers Kim and Jens Rahbek Hansen opened the first restaurant on Nansensgade. The restaurant is still there today and was among the first in Denmark to specialise in sushi.

Today, the group operates more than 30 restaurants across Copenhagen, Berlin, London, Cambridge, Oxford, Manchester and Glasgow.

It was the latter two cities that we reported on a year ago as part of the company’s plans to maintain momentum, with revenue and the bottom line both continuing to move in the right direction.

That expansion, together with the broader development across restaurant dining, delivery, takeaway and catering, helped make 2025 another strong year.

In 2025, Sticks’n’Sushi recorded annual revenue of more than £100 million for the first time, equivalent to DKK 909.7 million, or approximately £100 million, putting the group within sight of the billion mark.

Andreas Karlsson, CEO, Sticks’n’Sushi

Andreas Karlsson, CEO of Sticks’n’Sushi, says:

“2025 was a year of real progress for Sticks’n’Sushi, as we consolidated our performance across our existing restaurant portfolio and took important steps forward in our strategic plan.

Our continued international expansion marks the beginning of an exciting new chapter for the company. Delivering results across all markets and channels while opening new restaurants is something we never take for granted.”

The company reported EBITDA of DKK 70.3 million, while no other financial figures were included in the announcement. The Danish company reported a bottom line of DKK 11.6 million in its accounts.

None of the founders are still involved in the business. In 2024, the chain was acquired by British investment firm McWin Capital Partners from Maj Invest. At the time, the founders held a minority stake in the company.

McWin Capital Partners is a UK-based investment firm founded by Henry McGovern and Steven K. Winegar. The firm has a strong portfolio in the restaurant sector, including Gail’s Bakery, Big Mamma and L’Osteria.

Andreas Karlsson previously spoke about the partnership:

“McWin is an owner that strongly supports us in continuing our growth. My approach is always to open one restaurant at a time and give it the same attention and care as if it were the first restaurant. McWin supports that approach. They care deeply about protecting our values and our DNA.”

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In just 25 years, Rituals has grown from a small Amsterdam basement operation into a global wellbeing and beauty brand with around 1,500 stores across 33 countries.

When dontt.dk previously met CEO and founder Raymond Cloosterman at Rituals’ headquarters in Amsterdam, he shared how the ambition has always extended far beyond products, from investing in initiatives that support young people’s mental wellbeing to creating a positive impact on society.

Now, Rituals is taking another significant step in its evolution, investing €40 million in a major renewal of its European store network.

Joakim Klingsell, Managing Director, Rituals Nordics

In short, Rituals is embarking on one of Europe’s largest retail transformations, backed by a €40 million investment. Starting in August, 1,500 stores across 30 countries will receive a new look in just 30 working days – a project that would typically take several years to complete.

The renewal coincides with the launch of a range of new collections, requiring a brighter, more spacious and elevated retail environment. At the same time, the investment underlines Rituals’ continued belief in physical stores as a central part of the brand strategy, at a time when many retailers are shifting more of their focus towards digital.

Gregory Bruyer, CCO & Global COO at Rituals, says:

“The physical stores remain essential in bringing our brand universe to life. What makes this initiative unique is that we are enhancing the experience across 1,500 stores simultaneously. On average, we are renewing more than 40 stores every working day with the support of around 100 teams across Europe. It is an incredibly complex and demanding project.”

Joakim Klingsell, Managing Director of Rituals Nordics, adds:

“We know our stores mean a great deal to our customers across the Nordics. People still want to experience our products in person, receive personal guidance and feel the sense of calm and atmosphere that are such important parts of Rituals. That is why this renewal is about more than a visual upgrade. It is an investment in the customer experience and in the role our physical stores play in people’s everyday lives.”

The stores will take on a brighter and more elevated expression, with an increased focus on the customer experience and product presentation. At the heart of the new concept is Beauty World, where skincare, makeup, haircare and fragrances come together in one central area, giving these categories more space. Collections including Private Home Collection, Homme, Hair Care and Luxury Travel Collection will also receive a more prominent position across the stores.

The investment is a clear statement of Rituals’ continued belief in physical retail. The stores are not only places to purchase products, but spaces where customers can experience the brand through personal guidance, hand massages and a cup of tea, supported by digital services including Click & Collect, Endless Aisle and Ship from Store.

Globally, Rituals continues to open a new store every working day, with a particular focus on Asia, while its digital business now accounts for 20 per cent of revenue. The European store renewal will take place throughout August and September, followed by Asia and the Middle East in the first quarter of 2027.

Raymond Cloosterman, CEO & founder of Rituals, says:

“It has always been my dream to create an international wellbeing brand: an innovative concept within the premium beauty industry, which was the first to combine high-quality products, accessibility and the ambition to make a positive difference. We are not building a retail company, we are building a brand. Our stores have played a crucial role from day one: this is where our vision of luxury comes to life.”

The store renewal follows the principle of “remove, refresh, reuse”, with existing fixtures being reused and new elements designed for flexible use across the stores.

A few months ago, we met with Raymond Cloosterman in Amsterdam for an in-depth conversation about the journey from a small basement operation to a global beauty and wellbeing brand.

He shared the vision behind Rituals, the importance of physical stores and the ambition to create a positive impact beyond products.

Read our full interview with Raymond Cloosterman here.

Raymond Cloosterman, CEO & Founder, Rituals

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