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You might not have heard of N/A Ventures before, but chances are you’ve come across some of their brands—like Rezet Store, Good Habit Co, Oliver Green, and Luxreaders.

In short, N/A Ventures is a Danish investment company focused on acquiring, developing, and scaling e-commerce and software businesses. It’s led by brothers Nicki and Aleksander Due-Rasmussen, who specialize in taking strong brands to the next level.

Now, they’ve taken another big step. N/A Ventures has acquired Nordgreen—one of Denmark’s most well-known watch brands, which at its peak generated over 100 million DKK in revenue, with more than 300,000 customers and several international design awards under its belt.

At the same time, they’re combining Nordgreen with Oliver Green to form a new Danish watch group, which has raised a multi-million DKK investment from a group of business angels and Magasin du Nord.

Magasin’s role as a key investor brings both security and strengthens the foundation. This investment isn’t just about capital—it also opens doors to new retail opportunities and greater visibility for both Oliver Green and Nordgreen.

Nicki Due-Rasmussen

Nicki Due-Rasmussen, co-founder of N/A Ventures, says:

“We see great potential and many synergies in bringing these two brands together under one roof. Our first priority at Nordgreen is to strengthen the bottom line and build a solid operational foundation. Once that’s in place, we’ll shift focus to scaling revenue – a growth journey Nordgreen has already succeeded with before.”

The goal is to boost both brands’ international presence while preserving their core values and Danish design heritage.

Oliver Green’s co-founder and creative director, Alex Høgh Andersen, will remain a key figure in Oliver Green’s creative development and will also contribute to Nordgreen’s creative direction going forward. The ambition is to reach a wider global audience through strengthened retail and online channels.

Their growth plans are supported by AI tools across internal processes, focusing on scalability, automation, and profitability.

This is something we’re excited to explore and follow here on dontt.dk.

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Danish supermodel Josephine Skriver was born and raised in Copenhagen in 1993 and is now 32 years old. She currently lives in Nashville and, alongside her international modeling career with brands like Prada, Gucci, and Chanel, she co-founded the fitness apparel brand JoJa with her friend Jasmine Tookes. Over 8.5 million people follow her life on Instagram. Last August, she became a mother to her daughter Aurora with musician Alexander DeLeon.

But did you know she’s also an ambassador for PlanBørnefonden? She’s been involved since 2021, dedicating both time and financial support to the cause. And once again, during this year’s Copenhagen Fashion Week, she chose to give back.

Josephine Skriver is donating all her earnings from her shows for Danish fashion brands Gestuz and Munthe to PlanBørnefonden’s work supporting girls’ and women’s rights.

Josephine Skriver for Munthe at Copenhagen Fashion Week

Josephine Skriver says:
“I have met some of the girls and women supported by PlanBørnefonden and spoken with them about the consequences of living in some of the world’s most vulnerable areas. They face many challenges, yet show incredible strength and fight for change, often without much attention. It means a lot to me to use my platform to shine a light on their stories.”

In addition to Josephine Skriver’s contribution, Munthe, one of PlanBørnefonden’s partners, has also donated 25,000 DKK, bringing the total amount to 75,000 DKK.

Dorthe Petersen, CEO of PlanBørnefonden, says:
“We are very grateful for this generous donation. It sends a powerful message at a time when girls’ and women’s rights are under significant pressure in many parts of the world. We appreciate Josephine using her voice, time, and work to highlight these critical issues.”

Det er ikke første gang, at Josephine Skriver bruger sin stemme og sit arbejde til at bakke op om PlanBørnefondens arbejde. Tidligere på sommeren lancerede hun sin egen indsamling til PlanBørnefondens Pigefond, og i samarbejde med Mads Nørgaard har hun designet en særlig #101 tee, hvor overskuddet fra salget går til indsamlingen.

Kampen for piger og kvinders rettigheder er blevet særligt vigtig for hende.

Josephine Skriver supplerer:
”Ligestilling har altid været en mærkesag for mig, men efter jeg er blevet mor, har jeg tænkt meget på, hvor uretfærdigt udgangspunktet er rundt omkring i verden – især for pigerne. Alle børn har ret til en tryg barndom, og alle har ret til at bestemme over egen krop. Det er vigtigt for mig, at min datter vokser op med en forståelse for, at vi skal stå sammen for at sikre de rettigheder.”

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Flatpay is without a doubt one of Denmark’s fastest-rising companies – and currently the fastest-growing fintech in Northern Europe. In just a few years, the company has gone from an idea to processing payments worth billions of kroner – and has already surpassed 20,000 customers.

We’ve previously spoken with CEO and co-founder Sander Janca-Jensen about the company’s culture here on dontt.dk, and with co-founder Rasmus Carlsen, who heads up marketing and brand, on how to build visibility and trust in an industry that’s been stagnant for decades. Shortly before that interview, Flatpay secured DKK 430 million in funding – a boost that accelerated their expansion even further.

Since then, the pace has only increased, and now another milestone has been reached: Flatpay has grown to 1,000 employees across five countries.

Sander Janca-Jensen, CEO and co-founder, explains:

“August 2025 is a historic month for us. From the first ideas in a small office to 1,000 dedicated employees in just three years – it’s a growth journey that proves we’ve tapped into a real market need.”

As in our previous interview with Sander, he once again points to culture as the company’s strongest growth driver – a culture built on respect, positive energy, and ambition.

“We’ve proven that when you bring together people who want to work with each other – and for the customer – you can create something unique. Our employees are given responsibility from day one and the opportunity to grow alongside the company. It’s a culture we protect – and one we believe can scale globally,” he says.

Flatpay’s roots are firmly planted in Denmark, but its growth is now accelerating across borders. The company deliberately sends Danish employees to act as cultural ambassadors when entering new markets, ensuring that the DNA from its early years remains intact.

“This is only the beginning. We’re growing fast – but sustainably. Our formula is simple: the right people, freedom with responsibility, and an uncompromising focus on the customer’s needs. That’s what got us here, and that’s what will carry us forward,” concludes Sander Janca-Jensen.

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In the heart of Copenhagen, inside the characterful VERPAN space on Møntergade, Copenhagen Fashion Week turned the spotlight toward a topic that has long been overlooked — but is finally starting to find its place in both design thinking and business strategy: adaptive fashion.

At its core, adaptive fashion is about clothing designed with the needs of people with physical disabilities in mind — without compromising on style, comfort, or dignity.

The talk was part of the “Small Talks – Big Conversations” series, Copenhagen Fashion Week’s official panel program, with Zalando leading the conversation on this particular day.

All photos in this article were taken by Tonya Matyu.

The panel was moderated by Kay Muwoki, Senior Diversity & Inclusion Manager at Zalando, and featured Lauren Wasser, model and activist; Emma Matell, casting director; and Francesca Harvey, apparel designer at Adidas.

The conversation quickly focused on a core insight: adaptive fashion isn’t a new concept — the challenge has existed for a long time — but only recently has the industry begun to take it seriously.

In this context, Zalando has emerged as a key driver, dedicating itself to the topic over the past few years. Their commitment goes beyond words, involving the development of real collections in collaboration with major brands and showcasing them on Zalando’s vast platform across Europe.

Francesca Harvey shared insights on Adidas’ first adaptive collection designed specifically for wheelchair users. The collection is crafted with both athletic performance and everyday wear in mind — and will be worn at the Paris 2024 Paralympic Games.

Lauren Wasser & Francesca Harvey

Lauren Wasser’s personal story left a powerful impression, highlighting why adaptive fashion is about much more than just design. After losing both legs in 2012 due to menstrual-related toxic shock syndrome (TSS), she has become a passionate and respected advocate for women’s health and a more inclusive fashion industry.

Known as “the model with the golden legs,” behind her prosthetics lies a strong and uncompromising voice. She spoke about how even small details — like magnetic buttons on a shirt — can make a huge difference in enabling her to dress independently. When functionality meets style, clothing becomes about more than just fabric — it’s about dignity and autonomy.

“It’s not about pity. I have a good life,” she said repeatedly, with conviction. Not as an excuse, but as a reminder that life can be fulfilling — even when the body looks different — as long as you have the opportunity to be yourself.

For us at dontt.dk, it was a clear example of how a major European company like Zalando can truly make a real difference for individuals—not with empty promises, but by creating solutions that empower more people to take control of their daily lives.

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A conversation with Anders Rahr, CEO of NN07

The last time we wrote about Copenhagen-based NN07, the brand had just released its 2024 financial results — double-digit growth on both top and bottom lines, and a strong start to 2025.

But what’s really behind the numbers? According to CEO Anders Rahr, they’re the result of years of focused work: an international strategy, strong partnerships, and an uncompromising commitment to the product.

During Copenhagen Fashion Week, we sat down with Anders at NN07’s store on Gammel Kongevej. The conversation touched on retail, global expansion — and why Copenhagen remains a key city in it all.

Anders Rahr, CEO of NN.07

Anders, let’s start with physical retail – since we’re sitting in one. Over the past year, you’ve opened stores in both New York and London – and now here on Gammel Kongevej. What role do physical stores play for NN.07 as a brand?

“For us, physical retail plays a key role. It’s a powerful brand driver and a way to deepen the story we want to tell about NN.07. It’s emotional, it’s tactile – you can actually step into the universe.
But we’ve also learned that retail and e-commerce go hand in hand. You need to connect with the brand – not just a channel. That puts high demands on our culture, on us as a team, and on what I call our local heroes – our franchise partners around the world.”

Do you have more physical stores on the way?

“In the long run? Absolutely. But when we enter a city, we do it properly. Our presence in London and New York has shown that we belong in the major metropolises. It’s not about opening the most stores – it’s about opening the right ones.”

There’s been a Scandinavian fashion wave for quite some time, with many brands leaning heavily into it. Is that something you use in your stores?

“It’s kind of in our name that we’re less interested in people’s passports and more in their journey. Our retail concept is designed with a global mindset. We’re working with a Dutch architect, so the Scandinavian angle isn’t front and center – although you can definitely sense it in the choice of materials and the minimalism.”

And now we’re sitting here on Gammel Kongevej, where you’ve opened your latest store. Why this location?

“Gammel Kongevej is a wonderful neighborhood. It has evolved a lot, but it has always been relevant. People here care about craftsmanship and quality – not necessarily fast trends. That aligns well with who we are.
There’s also a strong local identity and a curious customer who understands what we’re trying to do as a brand. It gives us the opportunity to show the full NN.07 universe – and to stay close to some of our most engaged customers.”

Has your online business grown in parallel with your retail expansion? How do you balance the two channels?

“Absolutely. It remains a core part of our business — both our own webshop and our strong online partners. They give us incredible reach and are a key part of our long-term strategy. We now work with fewer online retailers than before, but they’re stronger than ever. That’s a very deliberate choice.
Our ambition isn’t just to be present across multiple channels — it’s to create one cohesive brand experience. Whether you meet us on a screen in Seoul or in a store in Copenhagen, it should feel like NN07.”

You’ve now been at the helm for four years. What keeps you driven?

“Building a global brand with a strong culture, together with the most dedicated and talented team — that’s what drives me every day. It’s a privilege, and it feels like a once-in-a-lifetime project.
We’ve spent years laying the foundation, and now things are really starting to accelerate.
The best part? We’re still just getting started.”

Finally — here we are during Copenhagen Fashion Week. What role does the city play for NN.07?

“Copenhagen is more than just our home — it’s a creative metropolis that the world is watching.
Copenhagen Fashion Week means a lot to us. We’re hosting an event later today (Wednesday — see more here), and it’s been busy days in our showroom. It’s always great to bring together our partners and friends here in the city. It truly matters to us.”

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There are only a few places in the world where MOOMIN isn’t known. The iconic characters, originally created by Finnish-Swedish author and illustrator Tove Jansson, have become a global phenomenon. The stories have been translated into more than 50 languages, streamed in over 60 countries, and sold millions of copies worldwide. In parts of Asia, MOOMIN even has its own cafés, concept stores – and an entire theme park.

Now, the beloved universe welcomes a new Nordic collaboration. Danish fashion brand Sofie Schnoor is launching a collection in partnership with MOOMIN, bridging the charm of the characters with the brand’s signature aesthetic.

Sofie Schnoor, founder and creative director of the brand, explains:

“When we were asked about a potential collaboration, it felt instantly natural. MOOMIN has always fascinated me – not just visually, but also through its thoughtful and whimsical nature. It made perfect sense to blend that world with ours and create something that moves people, while still being wearable.”

According to Schnoor, the upcoming collection combines the brand’s refined silhouettes and edgy details with the poetic and playful spirit of MOOMIN.

Anders Krygell from MOOMIN adds:

“Sofie Schnoor is one of those brands that truly speak to both kids and adults – especially the younger generation. They have the ability to turn something as sweet as cherries into something fashionable and cool. That’s why the MOOMIN universe felt like a natural match. It’s cute at its core, but with Sofie Schnoor’s interpretation, it becomes contemporary and bold. Personally, as someone with an 11-year-old daughter, pitching this idea felt like a bit of a dream come true.”

The collection will debut at CIFF during Copenhagen Fashion Week and includes styles in denim, poplin, sweat, and jersey – as well as accessories like a scarf and a tote bag. It will be available in stores from March 2026.

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Back in 2022, Copenhagen’s city council set aside funding for a new kind of recreational facility: an open-water swimming lane. The project supports the city’s ambition to make it easy to stay active – even in the harbor.

Now it’s finally here. A 450-meter-long swim lane has been established in the open waters off outer Nordhavn, designed for more experienced swimmers looking to train in the sea.

While thousands of Copenhageners enjoy the city’s many harbor swimming zones each summer, this lane offers something different – a space specifically created for those who want to swim real distances in open water.

The course is clearly marked with large yellow buoys and lane ropes to ensure both swimmer safety and separation from boat traffic.

At the official presentation, Mia Nyegaard, Copenhagen’s Mayor for Culture and Leisure, stated:

“With this open-water swim lane, Copenhageners are getting a new and unique facility. It allows experienced swimmers to train safely in the sea, while also ensuring that boat traffic can navigate around the area without risk. It’s important that Copenhagen offers a wide variety of activities where people can stay fit and pursue their sport – including on the water, which is such a big part of our city.”

The initiative has been warmly welcomed by Copenwater, Denmark’s first open-water swimming club. Hans Henrik Heming, the club’s vice-chair, commented:

“We always welcome new places to swim. What’s exciting about this kind of swim lane is that it’s almost unregulated – it shows nature in its raw form, with waves and all. We love swimming in the open sea, even when there’s a bit of foam on the crests, so having this kind of access close to Copenhagen is fantastic.”

He also praised the municipality for its forward-thinking approach:

“We think it’s brilliant. It’s visionary of the city to develop Copenhagen in this way. The lane is clearly marked, so motorboats and others can’t enter where we’re swimming, which makes it feel safe – even though you’re out there in the raw, natural elements.”

While the lane may seem inviting, it’s important to emphasize that it’s not suitable for children or inexperienced swimmers. The open sea here can be cold and unpredictable, with currents and waves that demand experience and respect.

Copenhagen Municipality advises never to swim alone and recommends less experienced swimmers to use the city’s other harbor and outdoor swimming areas, which are staffed with lifeguards during the summer months.

That said, the new lane is equipped with a safety station and a water quality warning system — and it’s open year-round.

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Stammershalle Badehotel is nestled between Gudhjem and Tejn (Bornholm, Denmark ) – perched above the raw cliffs of the Baltic Sea, with the iconic Helligdomsklipperne rock formations as its neighbour. In recent years, the hotel has embraced both its historic roots and a clear ambition to grow year-round tourism. The result is new facilities, a more cohesive guest experience, and – not least – a renewed focus on gastronomy.

Just as importantly, the hotel has built a team that, according to Director Susanne Vang Søgård, is the strongest the place has ever had. And the effect is already being felt: “It’s the best start to a season we’ve had since taking over the hotel,” she says.

Both the restaurant and hotel have received praise – but the ambitions don’t stop there. Later this year, the hotel will open a heated saltwater pool, and efforts are well underway to extend the season and welcome guests far beyond the summer months.

Stammershalle Badehotel was originally built in 1911 as a summer residence by a German merchant. In the 1930s, he began flying guests directly from Berlin to Bornholm, where they could enjoy the raw nature and fresh sea air.

Back then, the place was known as “Stammershalde,” and even had its own small zoo with lions and bears — remnants of which can still be seen today. Later, under the Wang-Hansen family’s ownership, it became a beloved destination known for music, food, and dancing — and a cherished spot for locals.

Today, Stammershalle is run by the Falbe-Cardel and Søgård families, who took over the hotel on May 1st, 2021.

Photo, right: Hotel Director Susanne Vang Søgård

Susanne, the season is now well underway. How are things going?

“This has been our best start to a season since we took over the hotel. We’ve assembled the strongest team we’ve ever had – and both we and our guests can feel it. There’s a new calm and energy throughout the hotel. Bookings are also up compared to previous years, and you can really sense the buzz and growing interest across the island.”

How would you describe the experience at Stammershalle to someone who’s never been?

“It should feel like stepping into a time capsule. From the moment you pull into the parking lot, you should feel a sense of calm and something special in the atmosphere. Our goal is to make our guests feel completely at ease – often we anticipate their needs even before they realize them themselves. There’s a strong sense of cohesion throughout the house that shapes the entire experience.

The surrounding nature also plays a major role. It’s peaceful here – you’re not easily disturbed. At the same time, North Bornholm offers so much to explore. We even have our own padel court, and just a short walk away is the sea with a popular jetty that many guests love to swim from.”

Your restaurant has received great praise as well – how important is gastronomy to you?

“Gastronomy is the heart of Stammershalle. It started long before we took over the hotel, so guests arrive with high expectations – and we feel a strong responsibility to live up to that legacy. For us, it’s not just about serving a meal, but about creating a memorable experience that truly matters.

We focus on gourmet experiences rooted in local ingredients. Head chef Loftur Loftsson and pastry chef Emil Vang are masters at showcasing the very best Bornholm has to offer.

All year round, our chefs forage and harvest ingredients from the surrounding nature, and our wine cellar – carved straight into the Bornholm rock – is always open for guests to explore.”

You’re working to extend the season — how is that going?

“Yes, it’s definitely one of our biggest ambitions. Bornholm is truly special outside the high season, when the wind blows and you can take long, peaceful walks before retreating to your room with good food and calm. We’ve designed the rooms so guests actually want to stay there all day — it’s meant to be a complete experience year-round.”

How have you developed the hotel in recent years to support this?

“We’ve renovated large parts of the hotel — everything from new bathrooms to an expanded banquet hall, now twice the size it was before. We’ve hosted fantastic weddings and other celebrations there. We’ve also bought back holiday apartments in the area. And later this year, we’ll be opening a heated saltwater pool.

And that pool is something we’ll return to. But if you could mention just one or two things people must experience on Bornholm this year — what would they be?

“There’s so much to choose from, Jon. Personally, I love the stretch from Gudhjem up through North Bornholm, just like you — it’s pure magic. Experiencing Døndalen is a must. And if I’m to recommend a place to eat, I’ve heard great things about Kadeau’s new pop-up restaurant at Eco Beach. They’re doing really well.”

One of the next big highlights at Stammershalle is their new pool and spa project, set to open later this year. Guests will be able to enjoy a heated saltwater pool with spectacular views of the Baltic Sea and Christiansø. In addition to the pool, the spa area will feature a jacuzzi, sauna, cold-water pool, and steam bath, creating the perfect setting for total relaxation.

Investments like these clearly show that the ambition to extend Bornholm’s tourism season is more than just talk. We look forward to following the construction and seeing how this new offering will enhance the experience for both hotel guests and local visitors alike.

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It’s been an eventful year for the Danish fashion brand Ganni. The company hit a new milestone with annual revenue reaching nearly DKK 902 million – a remarkable achievement for a Danish brand that has managed to stay globally relevant for years.

The financial results are impressive on their own, but what caught our attention even more was Ganni’s extensive Responsibility Report.

These kinds of reports are rarely considered page-turners – but this one stood out. It includes tangible progress and noteworthy figures. We’ve gathered the key takeaways and translated them into a language that makes sense – no ESG diploma required.

In their latest Responsibility Report, Ganni outlines several tangible steps toward their 2027 goal of cutting the company’s carbon footprint in half. Since 2021, they’ve reduced total emissions by 24%, with a 28% drop specifically in emissions related to garment production. A major contributor to this progress is the phase-out of virgin leather – previously one of the brand’s biggest climate offenders.

At the same time, Ganni has scaled up its Fabrics of the Future program. Five innovative materials are now integrated into collections – up from just one the year before. On the supplier side, 63% of workers in the supply chain now receive a living wage – meaning a salary that covers essential needs like food, housing, and healthcare. The brand aims to reach 100% by 2025.

Internally, 23 employees have joined Ganni’s Carbon Squad – a climate ambassador network working across 16 teams to improve awareness and action around climate and carbon reduction. And at four supplier sites – two in Portugal and two in Italy – solar panels have now been installed, allowing Ganni’s production at those facilities to run on renewable energy.

Lauren Bartley, Chief Sustainability Officer at Ganni, states:

“At GANNI, we’re optimistic about the progress we’ve made toward our 2025 strategy and the tangible impact we’ve seen in sustainability. However, we recognise that the scale of change needed in the fashion industry can’t be achieved by one brand alone. The challenges are significant, and we cannot solve them in isolation. Achieving real, lasting impact will require industry-wide collaboration, particularly in aligning sustainability priorities and accelerating innovation. We are fully committed to doing our part, but the path forward demands collective action. Now is the time to step up, collaborate, and drive the change the industry urgently needs.”

Lauren Bartley’s words on behalf of Ganni can only be interpreted as a clear call for other brands to pick up the pace.

Ganni’s full report is available here.

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More and more people are struggling with sleep — in fact, nearly one in three Danes under the age of 65 aren’t getting enough, according to the Danish Health Authority. And it shows: poor focus, low energy, and a higher risk of stress and illness.

It’s a bit of a paradox. The more we learn about how essential sleep is for our health and well-being, the worse things seem to get.

That’s why it’s refreshing when someone doesn’t just talk about the problem — but actually does something. And that’s exactly what the Danish audio company Wavell is doing.

This week, they’re launching the Wavell 4 Sleep Pro, which they describe as a groundbreaking new version of their sleep headphones. As part of the launch, Wavell has teamed up with sleep expert Laura Kanadel to shed more light on how music and sound can help us fall — and stay — asleep.

For centuries, lullabies have been used worldwide to soothe children. According to sleep expert Laura Kanadel, there’s a good reason for that — and it applies to adults too. She explains:

“Calming sounds, guided meditations, and storytelling help our brains shift gears from activity to relaxation. Research shows that music can calm us down—and even help us fall asleep.”

The new Wavell 4 Sleep Pro headphones weigh just 3 grams each and are so compact that you can comfortably lie on your side wearing them. They don’t go deep into the ear canal, nor do they stick out, thanks to a width of only 10 mm. This makes them far more comfortable than regular headphones, which often cause sore ears after a night’s use.

Hjalmar Kærn, co-founder of Wavell, adds:

“We wanted to offer a more affordable alternative to the much pricier sleep headphones on the market. Good sound should be accessible so more people can benefit from audio as a path to better sleep and quality of life.”

Hjalmar continues:

“I see this as a clear sign that sleep problems are a big issue in our society—and at the same time proof that sound can make a difference. I’ve always been fascinated by how music affects us. Music can build energy for a party, but it’s just as important when it comes to the opposite — finding calm.”

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