Les Deux and Zalando filled an iconic Berlin venue
🇩🇰 Du finder den danske version af denne artikel her.
It is a rare occurrence for Danish brands to engage in major, high-priority collaborations with the world’s largest giants. But as we wrote last week, Danish brand Les Deux has partnered with Berlin-based giant Zalando—boasting 50 million active customers across 25 markets—to develop and curate a limited edition collection.
The collaboration was launched with a grand event in the German capital, Berlin. The event took place at the iconic Villa Elisabeth, a historic building from 1907, originally constructed as a parish hall for the nearby St. Elisabeth’s Church. Today, the venue serves as a popular setting for cultural events and concerts, providing a unique and authentic backdrop for the evening.
".. had to close registrations after reaching 1,200 registered guests."
The focal point of the evening was the well-known basketball court, which Les Deux has been showcasing around the world. Together with Zalando, they invited some of Berlin’s most influential basketball communities: The FBL, a non-profit community basketball league, and Berlin Braves 2000, the city’s most fashionable and popular community sports club. The local players set the stage for an intense basketball tournament where sports, fashion, and culture seamlessly merged.
The interest was immense—both for participating in the tournament and attending the event. Les Deux’s Commercial Director, Morten Kristiansen, shared that they had to close registrations after reaching 1,200 signed-up guests.
Two commercial directors: Nichole Strydom from Zalando and Morten Kristiansen from Les Deux.
It is a collection that deserves the stage Zalando can provide as a major international platform
The event itself was refreshingly less about the collection and much more about the story behind the collaboration between Zalando and Les Deux. Andreas von der Heide, co-founder of Les Deux, was present throughout the evening, sharing insights into the brand’s evolution and the vibe he believes is essential to Les Deux.
For Zalando, it was also a night of great significance. Nichole Strydom, Commercial Director at Zalando, emphasized the importance of the partnership for the platform:
“Inspiring our customers through exclusive collections with brands that share our vision and values is a key part of our strategy. This collection deserves the stage that Zalando, as an international platform, can provide.”
The evening featured branded Zalando x Les Deux x Yale drinks, pizza, and other college-inspired details that reinforced the collection’s DNA. With music, basketball, and fashion merging seamlessly, it was an event that solidified Les Deux’s position on the international stage.
You can read more about the collection in our article here, where we also speak with Mathias Jensen from Les Deux and Fabio Baum from Zalando.
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