Zalando partners with Les Deux: A milestone for Danish fashion
🇩🇰 Du finder den danske version af denne artikel her.
It is well-documented on dontt.dk how Les Deux has evolved from a niche collection to becoming one of Scandinavia’s largest fashion brands. Now, the Danish brand is writing an important new chapter. Together with the Berlin-based giant Zalando, which boasts 50 million active customers across 25 markets, they have developed and curated a limited-edition collection, exclusively available on their platforms.
It is a collection that deserves the stage Zalando can provide as a major international platform
Mathias Jensen, Les Deux & Fabio Baum, Zalando
The collection marks Les Deux’s first unisex collection, blending All-American Preppy with slouchy streetwear. It features a nylon varsity jacket, a knit vest, and a denim set – and for the first time, parts of the collection are also designed for children.
This is Les Deux’s second collection in collaboration with Yale University, following the first, which sold out quickly. The prints are inspired by the university’s iconic visual identity, featuring hollow typography, graphics, Yale’s legendary bulldog mascot, and timeless references like pinstripes that enhance the vintage and sporty look. But the images in the article illustrate this far better – along with the words from the people behind the collection.
Collaboration is part of Zalando’s DNA
We begin with Mathias H. Jensen, Creative Director at Les Deux, who has been part of the brand from the very beginning. He tells dontt.dk:
“Preppy and street are at the core of our brand’s DNA, so this collection explores the history of exactly that. Yale has been a foundation for the original collegiate style, and we wanted to combine the authentic American look with the relaxed ’90s streetwear cuts.
This is a collection that I believe deserves the stage Zalando can provide as a major international platform, and we are excited to see how their audience receives it.”
Fabio Baum, CEO for Northern Europe and Benelux at Zalando, adds:
“Inspiring our customers through exclusive collections with exciting brands is central to our vision of being a top destination for quality fashion, lifestyle shopping, and inspiration. It has been a pleasure to collaborate with the popular Danish lifestyle brand Les Deux to bring this collection to life. Collaboration is part of Zalando’s DNA, and with this initiative, we aim to make great fashion more accessible to our customers. It provides us with a unique opportunity to leverage our platform strategy and highlight brands that share our vision and values.”
The collection is now online and will be showcased in Berlin over the weekend with a major event. Stay tuned here on dontt.dk
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