GoMore continues its growth adventure!
🇩🇰 Du finder den danske version af denne artikel her.
GoMore ended 2024 with impressive growth and ambitious plans for 2025.
According to Jeanette Søby, CCO at GoMore, this year’s progress is a result of more car owners realizing the benefits of sharing their vehicles.
“For many people, it’s a big step to share their personal belongings with others. We saw the same with Airbnb, where people had to get used to the idea of strangers staying in their homes and sleeping in their beds. This is the barrier we’re seeing more and more car owners overcoming as they grow accustomed to sharing their cars with others,” says Jeanette Søby.

Record Year
2024 marked a record year for GoMore, with over 42% growth.
With a maturing market and a clear strategy, the company now looks ahead to 2025, expecting an additional 33% growth across all markets.
A focus on partnerships and sustainability
In the coming year, GoMore will prioritize establishing partnerships to support car-sharing and public transportation. Jeanette Søby emphasizes the company’s commitment to contributing to a more sustainable mobility landscape.
“We are always looking for partnerships that can both improve our product and enhance the conditions for sharing in Denmark. That’s why we are happy to support other companies with sharing at their core. I believe we have a responsibility as a company to ensure better and more sustainable mobility and infrastructure in Denmark and to support other initiatives that cultivate sharing. These are the types of partnerships we aim to establish even more of in 2025,” she says.
With ambitions for growth and the development of the sharing economy, GoMore is heading into an exciting 2025. The market is maturing, and more car owners are ready to embrace a more sustainable approach to transportation. It will be interesting to see how GoMore achieves its ambitious goals through new partnerships and continued innovation.
Art, aesthetics, and emotions define great marketing
Read or revisit the in-depth interview with GoMore profile Jeanette Søby
“When I was offered the job at Maersk, I was actually a bit unsure career-wise about whether marketing/branding was the right path for me, or if I was more interested in the strategic side of things.”
You can read the full story here. (Only in danish)
Get smarter, faster!
Få dontt.dks nyhedsbrev gratis tilsendt: Du kan få vores ugentlige opdatering gratis om kultur, branding, iværksætteri & inspiration med udgangspunktet fra København.