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Zalando has kicked off 2025 with solid growth and improved profitability.

That was the message today as the Berlin-based giant – and Denmark’s most used webshop – presented its Q1 results. Co-CEO and acting CFO, David Schröder, announced that revenue rose by 7.9% to €2.4 billion, while EBIT increased to €46.7 million, up from €28.3 million the year before. For the full year, the company expects earnings to land between €530 and €590 million.

The number of active customers grew to 52.4 million – an increase of 2.9 million across Zalando’s 13 markets, including Denmark.

At the press conference, several key initiatives from the first quarter were highlighted. Among them was the partnership with iconic designer Diane von Furstenberg, making Zalando her exclusive retail partner in Europe. (We covered it here: “Diane von Furstenberg: ‘Generosity is the best investment’”).

Zalando also launched the LVMH-owned brand Marc Jacobs on its platform. On the Danish side, Les Deux made a strong appearance with their YALE collection, which was unveiled in collaboration with Zalando at a major event in Berlin. (Read more here.)

In addition, Zalando’s new “boards” feature is now being rolled out across all markets. These are curated lifestyle boards focused on trends and inspiration. More than one million customers have already engaged with the new experience, and the next step is to enable users to create and share their own.

Zalando continues to roll out its upgraded loyalty programme, Zalando Plus, which is now live in 13 markets, with more than 15% of customers already enrolled.

Fabio Baum, Director for Nordics & Benelux at Zalando, says:

“Denmark is a key market for Zalando, and I’m pleased that we can now reward our customers’ loyalty with exclusive benefits and better meet their needs. Today, Zalando presented strong results for the first quarter with accelerated growth and improved profitability, demonstrating that we are delivering on our ecosystem strategy. One of the key pillars of Zalando’s strategy is differentiation through quality – both in the brands and products we offer and in the overall experience. At the same time, we are working to build stronger and more meaningful relationships with our customers by addressing their needs throughout the entire customer journey.”

Fabio Baum

Zalando maintains its full-year outlook for 2025 – despite significant global economic and political uncertainty. The company expects to grow both Gross Merchandise Volume (GMV) and revenue by 4 to 9 percent compared to last year. At the same time, it anticipates adjusted EBIT to reach between 530 and 590 million euros. These figures do not take into account the potential acquisition of competitor ABOUT YOU, which Zalando is currently working to finalize.

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