Velorbis is stepping up: Now their exclusive bikes are set to take over luxury hotels in Europe

🇩🇰 Du finder den danske version af denne artikel her.

Since 2006, Velorbis has been creating high-quality bikes with timeless Danish design, celebrated internationally and used by exclusive hotels and businesses. Behind the brand is Kenneth Bødiker, a former accountant who swapped spreadsheets for bike design – and today, Velorbis is more relevant than ever.

Since we last spoke with Kenneth, Velorbis has expanded significantly. Their hotel bike concept has become a huge success, and they have just delivered bikes to the new 5-star hotel in Hellerup. At the same time, they are making a big push into corporate bikes with VelorBIZ, which allows companies to offer bikes to employees via their salary.

We caught up with Kenneth to discuss Velorbis’ growth, the hotel concept, and the exciting plans for the future.

Velorbis delivers exclusive hotel bikes to some of Denmark’s most prestigious hotels – including Hotel d’Angleterre (pictured), Hotel Nimb, Hotel Ottilia, and the new Hotel Park Lane Copenhagen.

Kenneth, it’s been a while since we last spoke. How are things going at Velorbis?

“We are busier than ever! The cycling season is just around the corner, and we’ve just launched our hotel bike concept, All-Inclusive Bike Concierge (ABC). In addition, we’ve also rolled out a new product for businesses, VelorBIZ, which allows employees to get a Velorbis bike as part of their salary package. And if that wasn’t enough, we’ve just entered into a collaboration with Nihola for a limited edition of their new electric cargo bike, Gen2. It’s going to be an incredibly exciting year for us!”

What type of bikes are you selling the most?

“Our hotel bike concept is the big bestseller this spring. We’ve already delivered bikes to prominent hotels like Hotel Park Lane Copenhagen, Hotel Nimb, Hotel Ottilia, Hotel SP34, Hotel Danmark, and Hotel Hans. We’re also in the final negotiations with several other large, reputable hotels in Copenhagen.”

What makes your hotel bike concept unique?

“What makes our concept special is that hotels receive custom-designed bikes that match their visual identity. Unlike current operators who provide standard bikes and share rental income, hotels own our bikes and keep the entire rental income. We also offer an online platform where hotels can track their bikes, view performance data, and easily book a bike mechanic.”

What types of hotels are typically interested in your bikes?

“Our customers are primarily 4- and 5-star hotels. Hotel bikes need to be not only functional but also attractive and of high quality. The bikes must fit into the hotel’s aesthetics and support their brand. When hotels invest in quality bikes, they not only provide a better experience for guests but also ensure longer lifespan and less maintenance.”

You have just delivered bikes to the new 5-star hotel in Hellerup. What can you tell us about these bikes?

“Together with Park Lane Hotels’ own design team, we delivered our beautiful Classic model with a large D-shaped aluminum basket in the hotel’s iconic Brown Green (RAL: 6008) color, which beautifully ties together the hotel’s colors and the bikes. Additionally, Park Lane had their logo laser-cut into our Danish-made luggage carriers as well as the leather handles we specially developed for them. This gives it an exclusive and unique look.”

What makes Velorbis bikes particularly suitable for hotels?

“First and foremost, it’s the ability to customize the bikes’ color, design, and logo so they perfectly match the hotel’s brand. Additionally, the quality of our bikes is the highest in the market, meaning minimal downtime and maximum rental. When hotel guests cycle around Copenhagen on a Velorbis bike, they get an authentic, local experience – ‘When in Rome…'”

What is the next big milestone for Velorbis? Where is your focus for the rest of 2025?

“Our goal is to expand our hotel concept to 4- and 5-star hotels in major European cities. We are already in talks with hotels in Berlin, and it’s incredibly exciting to follow the development. Additionally, we are focusing heavily on our VelorBIZ concept, where companies can offer company bikes to their employees as part of their salary package.”

Earlier, we featured Kenneth Bødiker, CEO & Co-founder of Velorbis, in an article where he shared the inspiring story behind the brand’s beginnings. In the interview, Kenneth discussed how Velorbis started and the vision that drove its creation. He also highlighted the brand’s significant ambitions and the international recognition it has received for its outstanding design.

Velorbis has become renowned for its high-quality, timeless bicycles, earning prestigious design awards and gaining attention from luxury hotels and companies around the world.

Read here.

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