Thomas Delaney

Jens Grønlund, CEO & co-founder of Norlix, says:

“We have shown in a short space of time that we can challenge a traditional industry. That has opened a few doors, and some of them were simply too good to turn down. When conversations with a number of experienced investors began, it made sense to keep the seed round open a little longer. We are bringing together an investor group with strong, complementary expertise across capital markets, AI, technology and scaling high-growth companies. Their experience and perspectives will be invaluable, particularly as we look to take Norlix into new markets.”

Jens Grønlund, CEO & co-founder at Norlix

He goes on to explain that 80% of Norlix’s revenue currently comes from businesses with up to ten employees, and that the company remains fully focused on supporting Danish SMEs.

Using AI, the platform continuously analyses customers’ insurance coverage as their businesses grow and evolve. This allows Norlix to identify where customers may be over- or underinsured, as well as where there may be opportunities to reduce costs.

Jens Grønlund continues:

“Few people deliberately choose the wrong insurance. Many businesses select their policies once and never revisit them. Then the company grows, changes, and suddenly its insurance no longer reflects the reality of the business. We find significant savings for most of our customers. But the greatest risk lies where a business believes it is covered, when in reality it isn’t.”

While Denmark remains the company’s immediate focus, Norlix’s ambitions extend well beyond its home market.

New investor Kasper Knokgaard says:

“Many attempts to digitise the insurance industry have started by taking existing workflows and layering technology on top. Norlix, by contrast, has built its processes from the ground up, with technology and AI at the core. This makes it possible to automate much of the historically manual work that has defined the industry, creating a fundamentally more scalable model in an advice-led business. I see significant potential for this approach to be scaled into other markets.”

Fellow new investor Anders Birkenfeldt has been particularly impressed by Norlix’s early performance. Within its first six months, the company surpassed 300 customers.

He says:

“Norlix has built a product that demonstrably saves SMEs money, and one they are willing to pay for. This underlines the strength of the business model. The team behind Norlix is exceptional, and they have brought the product and business to market with a speed and efficiency I have rarely seen. I have great confidence in the business and look forward to being part of its continued growth journey.”