Joe & The Juice expands its board with a top-profile executive

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The Danish juice chain Joe & The Juice has expanded its board with a new member. This is not a replacement but an expansion, increasing the number of board members from seven to eight. The new addition is American business executive Jennelle Tilling, who is described as a top-profile leader by U.S. media.

Jennelle Tilling has previously held senior positions at industry giants such as Nestlé and Yum Brands, the company behind KFC, Pizza Hut, and Taco Bell. Since then, she has served on several boards, including the British real estate company Shaftesbury Capital and the Guide Dogs for the Blind Association in England.

Joe & The Juice is owned by the American private equity firm General Atlantic and still maintains a Danish presence on the board with Tue Mantoni. In January, investor Nassef Sawiris, Egypt’s wealthiest person, stepped down from the board and appointed his daughter, Nadia Sawiris, in his place. You can read more about that here.

The board expansion comes at a time of great ambition for the juice chain. CEO Thomas Nørøxe has previously revealed that the goal is to have 1,000 stores by 2028, which would more than double the current size. According to Nørøxe, there is potential to reach this goal through strategic acquisitions.

“We are open to acquisitions in specific markets. It could be entire chains or a certain number of units that we acquire. What matters is which locations we get in the deal. That’s what we are interested in,” he says.

Joe & The Juice has expanded significantly in recent years, and with a strengthened board and the backing of a private equity firm, the company appears to be aiming for an even larger international presence.

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