GANNI Founder Invests in Beauty Brand
🇩🇰 Du finder den danske version af denne artikel her.
Today, Copenhagen-born beauty brand NUORI announces a new leadership structure and investment. Danish venture studio Twelve50Five, along with GANNI founder Nicolaj Reffstrup, are joining the company to support its next phase of growth.
Twelve50Five founder Malte Kamp Videbæk will assume the role of CEO. NUORI’s founders, Jasmi and Peter Bonnén, will remain minority shareholders and, according to Malte, take on advisory roles to ensure a smooth transition while preserving the brand’s founding values.
Reffstrup will not be involved in day-to-day operations but will, as a shareholder, provide strategic insight, particularly from a global perspective. His experience in scaling GANNI into one of Scandinavia’s most influential and commercially successful fashion brands speaks directly to the expertise he brings to NUORI.
"I have admired NUORI for years"
From left: Malte Kamp Videbæk and Nicolaj Reffstrup
"This marks an exciting new chapter for NUORI"
“This marks an exciting new chapter for NUORI,” says Jasmi Bonnén, Founder of NUORI. “In this new constellation NUORI will be better positioned than ever to fulfill the global potential of the brand. I’m proud of what we have built so far and excited to see NUORI reach new heights under the stewardship of Malte, Nicolaj and the combined NUORI & Twelve50Five teams.”
“NUORI has a rare and compelling positioning in the global beauty landscape: science- forward, naturally formulated, and rooted in a strong Nordic design ethos,” says Malte Kamp Videbæk, incoming CEO of NUORI. “This deal lays the foundation for significant growth. I look forward to working closely with the team to scale the brand globally while staying true to its core values.”
“I have admired NUORI for years,” says Nicolaj Reffstrup. “The brand has a strong identity, unique authenticity and a real commitment to quality and innovation. I’m excited to support Malte, Twelve50Five, and the team as they shape NUORI’s next evolution.”
Jasmi Bonnén
More articles like this?
Culture, business & inspiration — straight from Copenhagen to your inbox. Join over 55,500 subscribers! We send out updates once a week.
