🇩🇰 Du finder den danske version af denne artikel her.

Next year, Danish footwear brand Billi Bi will celebrate its 90th anniversary, if one counts the founding of its parent company, Fransi, in 1936 by the grandparents of current owner Carsten Friis. Billi Bi itself was launched in 1993, carrying forward a legacy of craftsmanship and design.

The name, delightfully, comes from Friis’ favourite dish: the French mussel soup Billi Bi, first served at the legendary Parisian restaurant Maxim’s in the 1930s, a story as charming as it is tangential to the shoes themselves.

Despite its long history, Billi Bi shows no signs of slowing down. With ambitions to expand its presence on the international stage, the company is strengthening its leadership team.

Justin Daughrity-Winther joins the brand in a newly created role as Chief Commercial Officer (CCO), taking responsibility for refining Billi Bi’s commercial strategy and ensuring a seamless dialogue between brand identity, collections, and distribution. Daughrity-Winther brings over a decade of international experience in footwear, most recently serving as Global Vice President of Brand at ECCO.

“Billi Bi is built on a strong foundation and already experiencing healthy growth,” says Carsten Friis, CEO and owner. “Bringing Justin on board allows us to further accelerate this development, both across the Nordics and internationally. His strategic vision and commercial expertise align perfectly with the direction we want to take the brand.”

With this appointment, Billi Bi signals its intent to marry its rich heritage with a forward-looking strategy, embracing new markets and audiences while staying true to the craftsmanship and quality that have defined the brand for nearly three decades.

Carsten Friis, CEO and owner

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