Americans are flocking to Tivoli: “We are the largest tourist attraction in the Nordics”
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Tivoli is the largest tourist attraction in the Nordics – and we are seeing an increasing number of visitors from around the world, especially the USA.”
That’s according to Tivoli’s CEO, Susanne Mørch Koch, as she comments on the release of the park’s half-year financial report.
In the first half of 2025, Tivoli welcomed 1.3 million visitors. More than one in three came from abroad, highlighting Tivoli’s status as a major international draw. Interest from the USA and Europe has grown in recent years, and the trend shows no sign of slowing.
Susanne Mørch Koch summarizes the first half of the year:
“It has been a great summer with many highlights and well-attended events. Tivoli opened for the summer season on April 4, two weeks later than in 2024 due to the later Easter. The summer has been marked by forecasts of unstable weather and significant rainfall.
This has affected both planning and spontaneous visits for many guests, as much of Tivoli’s operations are outdoors. Despite this, overall visitor numbers have met expectations. Altogether, 1.3 million guests visited Tivoli in the first half of the year, with roughly one in three visits coming from international visitors.”
“It has been a great summer, full of highlights and well-attended events.”

“Major new attractions are set to arrive in the coming years.”
Tivoli’s half-year report shows a loss, which is typical for the park’s first months of the year. Still, management maintains its 2025 expectations: revenue of around DKK 1.3 billion and a pre-tax profit of approximately DKK 130 million.
But numbers aren’t the only story at Tivoli right now. The park is undertaking its largest investment in recent history—the former Asia area—which is set to reopen in 2026 as a brand-new attraction zone featuring rides and culinary experiences.
Susanne Mørch Koch adds:
“Tivoli is the Nordic region’s largest tourist attraction and has seen increased visitors from Europe and especially the U.S. in recent years. This trend continued in the first half of 2025. Progress is on track with the ongoing investment in the new attraction area in the former Asia zone, the largest investment Tivoli has made in recent times, set to open in summer 2026. The area will offer new rides and dining experiences for all ages and tastes.
Additionally, more attractions are planned for the coming years to further strengthen Tivoli’s entertainment offerings. We now look forward to a well-attended late summer with many memorable guest experiences, and we are especially excited for Tivoli’s Garden and Flower Festival, opening at the end of August.”

The CEO and the Queen on Tivoli’s iconic Roller Coaster
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