From corporate heavyweight to fintech unicorn: Henrik Poulsen joins Flatpay

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Danish Flatpay was founded in 2022 and has since followed a growth trajectory few Danish companies can match. In November 2025, the company raised €143 million in new capital, pushing its valuation to €1.43 billion and cementing its status as a Danish record-breaking unicorn.

The pace hasn’t slowed since. The company is growing around 400% per year, currently employs 1,600 people, and has a long-term ambition to reach 10,000 employees.

Now, the fast-growing payments firm is making another major move.

Flatpay has appointed one of Denmark’s most prominent business leaders as its new chairman: Henrik Poulsen. He currently serves as chairman of Carlsberg and Færch Group and has previously chaired Novo Nordisk – just a few highlights from a CV that places him at the very top of Danish business.

Flatpay is growing at around 400% per year.

Henrik Poulsen, chairman of Flatpay

"That’s why they are taking market share"

In terms of his career, Henrik Poulsen began at LEGO Group, later became an Operating Executive at Kohlberg Kravis Roberts & Co. (KKR), and then CEO of TDC A/S. As CEO of Ørsted, then DONG Energy, he led the company’s significant green transformation, now recognized as one of the most successful in Danish business history.

On his involvement with Flatpay, Henrik Poulsen told Børsen:

“Flatpay has developed a product and a go-to-market approach that provides small independent business owners with a transparent payment solution. Flatpay combines excellent personal service with competitive pricing. That’s why they are taking market share from the established players in the payments market.”

Previously, Sander Janca-Jensen, CEO and co-founder of Flatpay, emphasized in a major interview with dontt.dk that culture is the company’s most important asset: “Our culture is Flatpay’s strongest card.”

You can read that interview here.

Sander Janca-Jensen, CEO & co-founder at Flatpay