🇩🇰 Du finder den danske version af denne artikel her.

A few weeks ago, Hjalte Wieth and Patricia Plesner shared how Plugin Heat Club began as something more than just a sauna club. (Read the interview here.) With a unique mix of heat, cold, and community, they’ve created a space where people can slow down and recharge in the middle of a hectic everyday life. In short: “People are calling for spaces where they can just be themselves.”

The response has been overwhelming, and they’ve already opened their second location in Copenhagen.

In this new interview, Hjalte and Patricia share their vision for Plugin Heat Club. We get closer to their thoughts on the idea of a “reset routine” – an alternative to the traditional vacation – and how they’re building a community that’s more than just a passing trend.

We explore how they meet the growing demand for balance and awareness in a society that’s looking for something deeper than just escaping the daily grind.

You talk about creating a new normal. What exactly is it we need to move away from?

Hjalte:
“We need to move away from a culture that only numbs the symptoms – and start addressing the real causes behind mental and emotional distress. Away from seeing people as “sick,” and instead recognize the potential that lies beneath the unrest.

It’s time for clinical knowledge and holistic tools to work together – not against each other. Health shouldn’t be reserved for the privileged few.

True health is often free – and what does cost something is an investment in yourself. We’re living in a time where technology overstimulates our nervous systems. Now it’s time to take the control back.”

Why is your schedule built around three session types?

Hjalte:
“Because people aren’t the same – and our needs change from day to day. We’ve created a system that matches the modern nervous system: Deep for calm, Flow for creativity, High for energy. It’s not just training – it’s programming your mind and your system. You choose what you need – we guide the way. And most importantly: You’re not a passive participant – you’re part of a living community where you’re seen, heard, and felt.

There’s space for you here – no matter where you are in life. All sessions follow the same method: three rounds of heat and cold. But the energy, the music, and the atmosphere shift – so you get exactly what you need. That’s what makes all the difference.”

And Heat Clubbing grew out of the HIGH session?

Patricia:
“Yes – it’s one of our most popular sessions. Heat Clubbing happens every Friday night. We take everything from HIGH and turn up the volume. We bring in DJs, mocktails from ISH, and create a party vibe – entirely without alcohol.
People dance, sweat, release their mental noise – and wake up the next day with clarity, not a hangover.
It’s our vision of the party of the future: a space where you get high on life, not on alcohol.”

Is this part of a bigger trend, do you think?

Patricia:
“Absolutely. Sober culture isn’t niche anymore – it’s a movement.
People are tired of numbing themselves just to be social. ‘Social recovery is replacing social drinking.’

It’s not about abstinence – it’s about awareness and balance.
We offer a space where people can party, connect, and be themselves – without needing to explain why they’re not drinking.”

How does that play out at your place during summer?

Patricia:
“We actually see even more activity in summer. Our zones have become hangout spots – not just for sauna sessions, but for people to stick around. They sunbathe, dip back into the ice baths, sip something cold, chat.
It’s amazing to see the vibe continue after the session. It’s not just a wellness visit – it’s an experience you don’t want to leave.”

How do you create a safe environment for people, especially if they come alone?

Patricia:
“There’s always a facilitator and a receptionist present – guiding, smiling, and making sure everyone feels seen. There’s room for everything – and room for everyone. Gender, age, title, muscle mass… none of it really matters when you’re just being. I believe that safe communities are built on respect, trust, and openness.

When you don’t have to spend energy protecting yourself, you finally get space to just be – and that’s where real connection happens.”

You’ve also created a new community around running – tell us about it.

Patricia:
“It actually started when a couple of our guides (receptionists) and facilitators began running together and asked if we could make it a thing for the whole Plugin crew. So, we opened it up to our guests too.

We run 5K together – and afterwards, there’s sauna, ice bath, and seriously good vibes. We know you’re way more likely to stick with a habit when it’s social, shared, and part of your identity. That’s exactly what we’re trying to create. Not by forcing it – but by opening the door to a space where healthy habits feel natural.”

Hjalte, what do you see as the most important cultural shift right now?

Hjalte:
“We’re in the middle of a reckoning with dopamine addiction – that constant need for stimulation through sugar, screens, and overconsumption. Instead, we’re beginning to crave something real: presence, connection, and inner calm. We’re rediscovering what true dopamine feels like – the kind that comes from meaningful relationships, movement, and purpose.

Discipline and focus are no longer harsh words – they’re essential tools in a world that never hits pause.”

If you could send one message to people going into summer – what would it be?

Patricia:
“That it’s not about changing your body – but about listening to it. That you don’t have to leave your life to find peace.
That you don’t need alcohol to be a part of it. You can get high – on heat, cold, connection, and presence.
That’s what we mean when we say: High on Life.”

Heat Clubbing – every Friday.
Plugin RUNNERS – free running club every other Sunday.
Daily DEEP, FLOW & HIGH sessions – space for you, just as you are.

Read/revisit our first interview with Plugin Heat Club, where they share their vision, community, and the journey from one club to several. Read it here.

Subscribe to dontt.dk’s newsletter for free: Get our weekly updates on culture, branding, entrepreneurship, and inspiration—rooted in Copenhagen—delivered straight to your inbox.