Zalando mixes iconic workwear with Berlin’s hottest burger joint

🇩🇰 Du finder den danske version af denne artikel her.

Last week, Zalando launched a new capsule collection in collaboration with Dickies and Berlin-based burger joint Goldies. The collection, inspired by workwear, food, and street culture, was unveiled at an event held in the former King Size Club in central Berlin.

At the core of the collaboration is Zalando, acting as both the platform and driving force behind the project. The exclusive collection is available only on Zalando and features reimagined Dickies classics such as the Eisenhower jacket, Original Work Shirt, pants, and an apron — all designed with inspiration from the unique universe Goldies has created in Berlin.

"The night’s program was both a presentation and a celebration — and a clear reflection of how brands and Zalando are increasingly becoming hubs for the intersection of food, fashion, and culture"

Dickies

Founded by a Michelin-starred chef

Goldies Burger was founded by two Michelin-starred chefs and is the newer sister restaurant to the original Goldies fry and chicken shop. The combination of culinary excellence and street attitude has made Goldies a staple of Berlin’s food scene — and now also an active player in the city’s creative collaborations.

The event, Dickies x Zalando Nightshift, was held to mark the launch. The collection was showcased to invited guests in a setting defined by burgers, live DJ sets, and artistic performances.

The night’s program was both a presentation and a celebration — and a reflection of how brands and Zalando are increasingly becoming key platforms at the intersection of food, fashion, and urban culture.

The collection is available across all Zalando markets.

Dickies
Goldies Dickies

Goldies founder: "I’m inspired by Copenhagen"

We briefly spoke with Vladislav Gachyn during the event — one of the two founders of Goldies — who had just returned from Copenhagen after attending the burger festival in Kødbyen. And like any good Copenhagener, we naturally asked how he felt about our city — fully expecting him to love it. Luckily, we weren’t disappointed.

Vladislav shared that he finds great inspiration in both Noma and Gasoline Grill, and that he’s genuinely impressed by the high standards — and not least the unique atmosphere Copenhagen offers. “There’s an aura in the city that’s hard to find elsewhere,” he said with a smile. It’s not the first time Copenhagen and Berlin have come together around food and creativity — and certainly not the last.

Goldies

About Dickies

Dickies was founded in 1922 in Texas and has deep roots in classic American workwear. Originally producing clothing for craftsmen and industrial workers, the brand has since made its way into both skate culture and the fashion world. Iconic pieces like the Eisenhower Jacket and the Original Work Pant have become cult staples among subcultures across the globe. Dickies has managed to preserve its practical and durable aesthetic while being continually rediscovered by new generations.

In recent years, collaborations with creative communities and brands have helped keep Dickies relevant in an ever-evolving fashion landscape. Its DNA remains firmly grounded in functionality — and as a fun detail, most of the Goldies staff had already been wearing Dickies long before the Zalando collaboration became a reality.


WEEKLY BRIEF

Culture, business & inspiration — straight from Copenhagen to your inbox. Join over 55,500 subscribers! We send out updates once a week.

WEEKLY BRIEF – FREE

Kultur, business & inspiration – direkte fra København til din inbox. Allerede 55.500+ på listen.

Subscribe

Dontt.dk er et globalt orienteret medie med udgangspunkt i København. Vi formidler iværksætteri, udvikling, kultur og design. Vi blev stiftet i 2012.
Vi har over 300.000 faste læsere om året.

Privacy Preference Center