🇩🇰 Du finder den danske version af denne artikel her.

While American tech giants still dominate the headphone market — Apple alone has sold over 700 million AirPods since their 2016 debut — one Danish brand is beginning to carve out its own space.

Aarhus-based audio startup Wavell, founded by three young entrepreneurs — Hjalmar Kærn (25), Casper Christiansen (26), and Emil Lucas Degn Mortensen (26) — has kicked off April with two major announcements.

The company closed 2024 with record-breaking growth and a million-kroner profit. At the same time, they’ve launched their most advanced headphones to date and announced a doubling of their team as they set their sights on the rest of the Nordic market.

Casper Christiansen, co-founder of Wavell, explains:

“We are incredibly grateful for the investment and the professional guidance that came with it. They helped us find direction and accelerate our business. Where we’re really strong is in our crazy ideas and our ability to think outside the box — and I think that’s what makes our company unique.”

He is joined by Hjalmar Kærn:

“We don’t see ourselves as just another player in the market — we want to set a new standard for what consumers can expect from audio products. Our goal is to combine the best technology with a price that gives more people access to premium sound.”

Wavell is now launching the Wavell 4 Pro, an evolution of their best-selling model, the Wavell 3 Pro.

The new headphones are, according to the young entrepreneurs, packed with premium features such as adaptive noise cancellation, AI-driven ENC technology, and a battery life of up to a week — all at a price that challenges established brands.

The third co-founder, Emil Lucas Degn Mortensen, adds:

“We’ve built a brand in Denmark and a product lineup we’re really proud of. Now it’s time to take the next step and bring Wavell beyond Denmark’s borders. We’re aiming for the whole Nordic region and are also doubling our team in Aarhus.”

The coming months will be busy for Wavell. In addition to the launch of the Wavell 4 Pro, more product announcements are expected throughout the summer, alongside their expansion into Norway and Sweden. With these new launches and a growing customer base, Wavell expects another significant growth in revenue this year.

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