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You might not have heard of N/A Ventures before, but chances are you’ve come across some of their brands—like Rezet Store, Good Habit Co, Oliver Green, and Luxreaders.

In short, N/A Ventures is a Danish investment company focused on acquiring, developing, and scaling e-commerce and software businesses. It’s led by brothers Nicki and Aleksander Due-Rasmussen, who specialize in taking strong brands to the next level.

Now, they’ve taken another big step. N/A Ventures has acquired Nordgreen—one of Denmark’s most well-known watch brands, which at its peak generated over 100 million DKK in revenue, with more than 300,000 customers and several international design awards under its belt.

At the same time, they’re combining Nordgreen with Oliver Green to form a new Danish watch group, which has raised a multi-million DKK investment from a group of business angels and Magasin du Nord.

Magasin’s role as a key investor brings both security and strengthens the foundation. This investment isn’t just about capital—it also opens doors to new retail opportunities and greater visibility for both Oliver Green and Nordgreen.

Nicki Due-Rasmussen

Nicki Due-Rasmussen, co-founder of N/A Ventures, says:

“We see great potential and many synergies in bringing these two brands together under one roof. Our first priority at Nordgreen is to strengthen the bottom line and build a solid operational foundation. Once that’s in place, we’ll shift focus to scaling revenue – a growth journey Nordgreen has already succeeded with before.”

The goal is to boost both brands’ international presence while preserving their core values and Danish design heritage.

Oliver Green’s co-founder and creative director, Alex Høgh Andersen, will remain a key figure in Oliver Green’s creative development and will also contribute to Nordgreen’s creative direction going forward. The ambition is to reach a wider global audience through strengthened retail and online channels.

Their growth plans are supported by AI tools across internal processes, focusing on scalability, automation, and profitability.

This is something we’re excited to explore and follow here on dontt.dk.

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