NN.07 posts record results: “We’re still only just getting started”

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Today, Danish fashion label NN.07 reports another year of strong profitability, delivering a sizeable result once again.

Despite challenging market conditions, revenue is up 18% compared to 2024, resulting in an EBITDA of DKK 52m. This comes in a year where the company has navigated rising costs while continuing to invest in its international expansion.

We spoke with CEO Anders Rahr, who, when we last caught up, told us: “We’re only just getting started.”

Looking at NN.07’s latest performance, it’s hard to disagree.

Since then, the brand has continued to build its presence internationally. But what, more specifically, has driven the past year’s results, and where does NN.07 go from here?

We asked Anders Rahr.

“The next level isn’t about doing something entirely different, but about strengthening what we already do.”

Anders Rahr, CEO at NN.07

“Most recently, our ‘Aden’ chinos were highlighted as a ‘Best New Pick 2026’ by The New York Times.”

Anders, congratulations on the strong result. What has gone particularly well for NN.07 over the past year?

“What’s worked for us is, in many ways, quite simple: we’ve stayed the course. We’ve continued to focus on product, our partnerships and being present in the right places, and that’s now starting to resonate across our markets. It’s very much driven by a strong team and close collaboration across the business.

We can feel it quite tangibly in how people engage with the brand, both in-store and through the product itself. Most recently, our Aden chinos were highlighted as a ‘Best New Pick 2026’ by The New York Times Wirecutter.”

Can you describe where NN.07 stands as a brand in 2026?

“We’ve become more established internationally, without changing the foundation of what we do. There’s a stronger sense of recognition around NN.07 today, both in the products and in how we show up.

We’re also seeing a deeper connection with our customers across markets. And ultimately, that’s what matters most, not just that people buy into the brand, but that they come back.”

“Retail plays an important role for us, because it’s where the brand is experienced in its entirety”

We last spoke about your retail concept, which has been widely praised internationally. The broader market is under pressure—have you been able to maintain momentum?

“Yes, we have. Retail plays an important role for us, because it’s where the brand is experienced in its entirety. When we open in the right locations and do it properly, we can clearly see the effect it has far beyond the store itself. It’s about the experience when you walk in, that’s just as important as what’s on the rails.”

Have there been things you’ve deliberately chosen not to do, which have been important for your development?

“Yes, we’ve been quite intentional about what we say no to. There have been opportunities we’ve passed on because they didn’t fit—either in terms of distribution or the brand. It’s not always the easy decision, but often it’s the right one in the long run.”

What is the next level for NN.07? What are you ultimately working towards?

“We’re still relatively early in our international journey. So the next level isn’t about doing something entirely different, but about strengthening what we already do.”