Earlier this month, it became clear that Joe & The Juice is approaching another milestone. The Danish chain now operates 488 stores globally, edging closer to the 500 mark. In the first quarter of 2026 alone, 19 new locations were opened, while the ambition of reaching 1,000 stores by 2028 remains firmly in place.

This week, the company released its 2025 annual report, and the direction remains consistent: upwards.

Revenue increased by 16.5% to USD 520 million, while operating profit (EBIT) rose by 19% to USD 32 million. According to the company, growth has been driven by both continued store expansion and strong performance in existing locations, with increasing footfall and a brand that is becoming more embedded in everyday consumer routines. For 2026, the company expects revenue growth of a further 10–15%.

But the most notable development lies elsewhere.

Joe & The Juice has brought in a new strategic investor. The Abu Dhabi-based investment firm Emirates International Investment Company (EIIC), part of National Holding Group, has entered the company in a transaction valuing the chain at USD 1.8 billion.

EIIC has invested approximately USD 50 million into the business, capital that will be used to further accelerate international expansion and continued development of the company.

“The funds will be used to support our continued growth, including the opening of new stores globally as well as the further development of the business,” says Rune Chrøis, Head of Communications at Joe & The Juice.

The timing is noteworthy. Several international outlets have pointed to the company’s majority owner, General Atlantic, exploring a potential IPO, with valuations reportedly approaching USD 2.2 billion.

In other words, Joe & The Juice is not only expanding its global footprint, but also entering a financial phase where both valuation and ownership structure appear to be in motion.

Continued coverage on dontt.dk

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