🇩🇰 Du finder den danske version af denne artikel her.

It was only a few weeks ago that we reported on Les Deux opening their first store outside Scandinavia, in Paris’s Marais district. (Read more here.)

But France isn’t the only place where the Danish menswear label is making waves. In the UK, Les Deux has grabbed headlines, expanding from 24 to 42 carefully selected stores in just a few months – and is now planning to open an office and showroom in London.

Les Deux celebrated its launch in the very heart of Selfridges’ iconic menswear floor!

The UK push reached its peak last week with the launch at London’s iconic Selfridges. The debut was marked by a DeLorean wrap on the store’s famous DMC-12, featuring a film-strip motif inspired by the brand’s Winter 2025 campaign, which pays homage to classic 1990s sitcoms.

The stunt caught the attention of Fashion Network, whose daily newsletter reaches over 900,000 subscribers, putting the Danish label firmly in the spotlight.

Morten Kristiansen, Les Deux’s CCO, told the publication that the brand’s energy is palpable, and the UK market plays a key role in its international expansion:
“There’s so much energy around the brand right now, and it’s particularly visible in the UK, where partners like Selfridges are helping set the pace for what comes next.”

Today, Les Deux is stocked in over 1,000 stores across four continents, with key partners including Bloomingdale’s, KaDeWe, Nordstrom, De Bijenkorf, Galeries Lafayette, and La Rinascente.

The expansion doesn’t stop at the UK. In Ireland, the brand has grown from zero to 12 stores in just nine months, including prestigious names like Brown Thomas/Arnotts and Avoca. Meanwhile, Les Deux has recorded a remarkable 225% increase in turnover this year, building on 13 consecutive years of growth.

On the right: Morten Kristiansen, CCO of Les Deux, pictured with Nichole Strydom, Commercial Director at Zalando, during Les Deux’s YALE launch in Berlin.

Hold dig opdateret på de mest spændende historier, tips og interviews.
Tilmeld dig vores nyhedsbrev og få det hele direkte i inboxen.

Allerede 55.500+ på listen. Vi sender ud 1 gang om ugen!