🇩🇰 Du finder den danske version af denne artikel her.

Today, Lakrids by Bülow reports a record year in its 2025 financial results. The Danish confectionery brand delivered 19% revenue growth over the year, reaching total sales of DKK 449 million (approximately €60 million), up from DKK 376 million (€50 million) the previous year. Net profit for the year amounted to DKK 56 million (around €7.5 million).

International markets now account for 76% of total sales, underlining the company’s continued expansion beyond its home market and its growing position as a global premium confectionery brand.

Fredrik Nilsson, CEO at LAKRIDS BY BÜLOW

Fredrik Nilsson, chief executive of LAKRIDS BY BÜLOW, said:

“2025 was a defining year for LAKRIDS BY BÜLOW. We delivered strong double-digit growth across all channels and regions, maintained profitability despite extraordinary global cost pressures, and continued to strengthen the foundations of our business.

I am incredibly proud of our teams across markets and of how our global community, particularly our LAKRIDS LOVERS, has helped drive both engagement and growth.”

The reference to a “defining year” also reflects a period of structural change for the company, including its acquisition by IDG Capital after Valedo Partners sold its stake. At the same time, Johan Bülow, the brand’s founder, stepped fully away from the business. The period was also marked by continued pressure from rising raw material costs.

Fredrik Nilsson continued:

“Despite historic increases in the price of cocoa, our most important raw material, we have protected EBITDA and continued to invest in international expansion, digital development and product quality.

Our retail business has performed exceptionally well, our e-commerce platform now accounts for 35% of total sales, which is rare in the confectionery sector, and our B2B channel has grown significantly with the addition of several prestigious partners.”

He added:

“To support our ambition of becoming a truly global brand, we have established a new internationally experienced board together with IDG Capital, which was founded in Boston and today operates across key global markets. The strengthened board brings experience from companies such as Tiffany, Mars, Starbucks and Acne Studios, and we are better positioned than ever to take the next step.

Our ambition is clear: to become a global, high-end confectionery brand, proudly made in Denmark. With renewed energy and a strong financial foundation, the company is entering 2026 with a solid platform for continued double-digit growth and improved profitability.”

You will be able to read more about LAKRIDS BY BÜLOW on dontt.dk in the coming weeks.

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