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Back in late 2023, it became official that Joe & The Juice founder and former CEO, Kaspar Basse, would step down from the board of the company he founded in 2002. His departure came shortly after the private equity firm General Atlantic acquired a majority stake from Valedo Partners.
Since then, the board has been significantly strengthened, most recently with the addition of Jennelle Tilling, who previously held senior positions at global giants such as Nestlé and Yum Brands. (Read more here)

Now, Joe & The Juice has appointed a new Chairman of the Board to help define the next chapter of its remarkable journey.

The company has chosen American executive Jeffrey Lawrence, who has served on the Joe & The Juice board since April 2024, and will now step up as Chairman.

Jeffrey Lawrence

While his name might not immediately ring a bell, Jeffrey Lawrence is a major profile that the Danish company has brought on board. He spent two decades at the global giant Domino’s Pizza, where he ultimately served as Executive Vice President and CFO, and is credited as a key figure behind the company’s successful IPO and significant international expansion.
Today, Lawrence sits on several boards and acts as a Senior Advisor to General Atlantic, which, incidentally, owns the majority stake in Joe & The Juice.

Jeffrey Lawrence commented:

“Joe & The Juice continues to represent one of the most exciting and dynamic restaurant brands, with true global consumer appeal. Over time, the Company has finetuned a winning formula to deliver fresh, high-quality products, with a strong focus on hospitality and meeting the needs of today’s digitally enabled consumer. I have been inspired by the team’s ambition and potential, and I look forward to working closely together to continue building the Joe & The Juice brand globally.”

Thomas Nørøxe, CEO of Joe & The Juice, adds:

“Jeff’s appointment as Chairman of Joe & The Juice reflects how his active involvement has had a significant impact on the company’s performance and strategy. Over the past year, Joe & The Juice has continued to deliver impressive same-store sales and revenue growth, while also opening our 400th location globally. Unit economics remain incredibly strong, and digital sales are now approaching 40%. Jeff’s experience will be crucial as we continue to expand globally through both company-owned stores and franchise openings.”

Joe & The Juice currently operates more than 400 locations across 19 countries.

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