Joe & The Juice reports massive million-dollar profit

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When the Joe & The Juice group soon presents its 2024 financial results, it will show a nine-figure million-dollar profit on the bottom line. This comes alongside a top-line growth of up to 20%. Achieving such strong numbers is an impressive feat, considering all the new bars and markets the “juicers” have opened over the past year.

At the same time, the company now employs more than 5,000 people worldwide.

But it doesn’t stop there. Speaking to Finans, CEO Thomas Nørøxe has just revealed that the company aims to have 1,000 stores by 2028, which would mean more than doubling its current footprint. He doesn’t rule out the possibility of direct acquisitions.

He explains:
“We are open to acquisitions in specific markets. It could be entire chains or a certain number of units that we acquire. The important thing is which locations we get as part of the deal. That’s what we’re interested in.”

There has previously been speculation about a potential IPO for Joe & The Juice in 2025, but the CEO now dismisses that:
“Not this year. We will use 2025 to prepare for an IPO and focus on our organization, which we are heavily investing in right now. We’re getting bigger and bigger and hopefully becoming a more attractive case. We still see an IPO as a clear opportunity.”

He expects the listing to take place in New York, partly due to the American ownership (General Atlantic) but also because of comparable chains such as Starbucks.

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