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JOE & THE JUICE’s rapid growth is well documented. The Danish chain has accelerated its global expansion in recent years, strengthening both revenue and profits — but now a major milestone may be just around the corner.

According to sources cited by Bloomberg News, private equity firm General Atlantic, which holds a majority stake in JOE & THE JUICE, is exploring the possibility of an IPO in the US. While still in the early stages of preliminary discussions, a potential listing as soon as 2026 is being considered.

At the same time, JOE & THE JUICE is valued at approximately $2.4 billion. This impressive valuation clearly signals that General Atlantic sees significant potential to scale the brand further on a global level.

Bloomberg News is widely regarded as a highly credible and reputable source, especially within financial and business news. Their reports on such plans are typically based on multiple independent sources with direct insight.

JOE & THE JUICE is also riding a strong wave of momentum. The chain generated revenue of approximately $400 million last year, with a net profit of around $20 million. In 2024, the company has already launched several notable initiatives. In Copenhagen, the concept store House 11 opened as a glimpse into the future of JOE & THE JUICE. On the investor side, tennis star Novak Djokovic has joined as a shareholder, also serving as the brand’s health and wellness ambassador.

Founded in 2002 in Copenhagen, JOE & THE JUICE now operates roughly 400 stores across 20 countries spanning Europe, North America, the Middle East, and Asia. The most recent major ownership change occurred in 2023, when General Atlantic acquired a majority stake from Valedo Partners — with ambitions to propel the brand into a new phase of growth.

dontt.dk will naturally continue to follow the story closely.

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