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The Danish fashion brand Ganni, which in recent years has established itself as a global success, is once again changing leadership at the top.

After just two years, Laura du Rusquec has stepped down as CEO. Her departure follows a period in which the brand has expanded its Paris footprint with a French headquarters and taken on a more visible role on the official Paris Fashion Week calendar.

Du Rusquec joined Ganni in April 2024, bringing experience from the Kering group (Gucci) as well as a senior role at Balenciaga.

At the same time, it remains an open secret that the Danish fashion darling is still up for sale.

Hans Hoegstedt

Rothschild & Co has been appointed to oversee the search for a new owner on behalf of majority shareholder L Catterton, which has held its stake since 2017. According to our information, a transaction may not be far off.

Ganni says the new appointment is a temporary arrangement.

The role has been given to Hans Hoegstedt, who brings a broad leadership profile with experience across energy, industry and fashion. He was previously CEO of Italy’s Miroglio Fashion and the design company Tom Dixon, and began his career in brand management at The Coca-Cola Company.

He has also worked closely with private equity firms and been involved in major transformation and IPO processes.

Hoegstedt steps into a structure where Ditte Reffstrup retains creative responsibility from the Copenhagen headquarters, while Nicolaj Reffstrup remains active in the company’s development.

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