Friheden Invest increases its commitment to ARKK Copenhagen

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Today, we can share that the Danish sneaker brand ARKK Copenhagen is strengthening its foundation to further drive its ambitious growth plans.

The current investors from Friheden Invest are increasing their commitment to the company. This is part of a strategic decision to accelerate growth and capitalize on the momentum the brand is experiencing right now.

At the same time, ARKK Copenhagen has significantly strengthened its team. Merethe Hvam has already joined as the new Head of Marketing after several years at Les Deux and Social Works, and on May 1st, Martin Schoop will take on the role of Sales Director. He joins from a position at Magasin.

We spoke with both Kasper Høj Rasmussen from ARKK Copenhagen and Christoffer Martinsen-Konigsfeldt from Friheden Invest.

Kasper Høj Rasmussen, CEO & Co-founder of ARKK Copenhagen, shares:

“This is a strategic decision aimed at elevating ARKK Copenhagen to the level the brand truly deserves. Over the past year, we have worked intensively to refine the brand after some challenging years – both for us and for the market in general. That effort has been very well received, and now it’s about getting even closer to our co-owners, customers, and partners.

We are doing certain things differently than before. Looking inward, I can see that for many years, we have run ARKK Copenhagen too much like a fashion brand. We have turned down many footwear stores because we focused on fashion retailers and followed their calendar. Moving forward, we will act much more as a true footwear brand.

This means, among other things, that we will divide our collections into different lines for different customers. It’s a significant change, and I look forward to sharing much more about it soon.

At the same time, it feels like a fresh start with the board. We have made the ownership structure much simpler, and Friheden Invest has also become more involved in the operations of Malene Birger and Tiger of Sweden (editor’s note: Friheden Invest owns 100% of both brands).

They have some truly exciting plans, and they have brought in talented people. I look forward to leveraging the synergies we can create together.”

Christoffer Martinsen-Konigsfeldt from Friheden Invest explains:

“The capital structure of ARKK has been complex ever since we first invested in the company back in 2018. With the new structure, we have found a solid solution for all parties, and we look forward to building on ARKK’s potential through an even closer collaboration with the management team, with Kasper at the forefront.”

Christoffer Martinsen-Konigsfeldt remains on the board, and Laust Johnsen from Friheden Invest is also joining.

Christoffer Martinsen-Konigsfeldt

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