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“Fashion today is about more than just products. It’s about creating communities and experiences people want to be part of.”

So says Chung Wai Cheung, CEO and co-founder of Woodbird, speaking to us about the brand’s latest financial results, released today.

2025 proved a strong year for Woodbird and its parent company, NoBRAKES ApS, which also houses the label GRUNT.

The company reported a gross profit of DKK 24.6 million (€3.28 million), up from DKK 17.4 million (€2.32 million) in 2024, with pre-tax earnings rising to DKK 13 million (€1.73 million) – a notable achievement in an industry facing challenging times.

Chung W. Cheung, CEO & Co-founder, Woodbird

Chung Wai Cheung continues:

“Our brands grow because many people rise together. The progress we’re seeing is the result of an extraordinary effort from our team and close collaboration with our partners.”

As mentioned, Woodbird has not only strengthened its presence abroad, but also deepened its engagement at key trade fairs, including CIFF in Copenhagen and Pitti Uomo in Italy.

“We take pride in the dedication our employees, customers, and partners contribute every day. Community is the engine of our business, both internally and externally. We will continue to invest in the relationships that create long-term loyalty,” concludes Chung Wai Cheung.

Want to learn more about how Chung Wai Cheung built Woodbird? In our in-depth interview, he shares his strategy, the importance of community, and his philosophy: “I learn by taking action rather than standing still.”

Read or revisit the full interview here.

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