🇩🇰 Du finder den danske version af denne artikel her.

“I don’t see myself as a Liverpool fan — I see myself as part of the family. And I think that’s how a lot of fans feel too. Liverpool is like one big family. It’s powerful.”

That’s how Danish Liverpool legend Daniel Agger put it, as Liverpool FC opened its first standalone official store in Scandinavia. The location? Copenhagen — now one of just 19 official retail stores worldwide.

Agger spent nine years living in Liverpool, where two of his three children were born — and there’s little doubt among football fans that his connection to the club runs deep. It’s only fitting, then, that he was the one to help open the doors to the new store. We caught up with Daniel at the launch.

You’ll Never Walk Alone, sung by thousands — capturing exactly what Agger means when he talks about the soul of the club.

Daniel, you’ve just officially helped open Liverpool’s first standalone store in Scandinavia. What does it mean to you to still be part of the club?

“More than I probably expected. It honestly makes me really happy. I especially feel it when I travel around the world – no matter which airport I land in, there are always Liverpool fans coming up to say something or have a quick chat. That was actually part of what I tried to ‘escape’ when I retired, but since then, I’ve truly felt just how much Liverpool means to me and my family.”

And what does it mean to you that Liverpool is opening an official store in your own city?

“I think it’s brilliant. When I saw the logo and the pictures outside the store earlier, I could really feel it – it brought back so many good memories. But more than that, it shows just how massive the fanbase is. I think that’s impressive.”

Daniel Agger med sin tidligere holdkammerat, som han fremhævede som en af de bedste!

It’s a big question, but what values or words would you use to describe Liverpool FC?

“One of the biggest things I took with me from the city in general is the way people genuinely celebrate each other’s success. And I think that really reflects the spirit of the club too. It might sound a bit cliché, but in Liverpool, people are truly happy on behalf of others. That really struck me when we lived there.

Of course, I know people speak to me because of certain things. But in Liverpool, and with all the local friends I made – everyone talks to each other the same way, no matter who you are. People open their arms, they work hard, and they treat you with respect. Those are also the values you want to see in a football club.”

How much of a presence does the club have in your life when you live in Liverpool? Can you feel the history when you play for the team?

“Absolutely. You never doubt that you’re a small part of something much bigger – something you have to contribute to. It becomes even clearer when you travel with the team. I’ve been around the world with Liverpool, and it’s surreal. The support is massive.”

What does winning the league title mean to the city?

“A club with that kind of proud tradition is always hungry for trophies – that’s just how it is. But what really stands out is that even during periods with fewer titles, the fan base has remained just as strong, and the feeling of being a Liverpool player hasn’t changed. That’s what’s truly impressive.”

What role does Liverpool still play in your daily life?

“What stays with me the most are the people and the fans I meet along the way. It happens every day – and from people of all ages.”

The timing of the store couldn’t be better. Liverpool have just secured their 20th league title. Daniel Agger also shared that he’ll be at Anfield for the final game of the season against Crystal Palace.

Liverpool is the most followed Premier League team in Scandinavia, with over two million fans, a total TV audience of 22.9 million during the 2023/24 season, and four official supporters’ clubs – all from Scandinavia alone.

The store is located in Jorcks Passage in the heart of Copenhagen.

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