CIFF and Boozt Look Beyond Fashion Week

🇩🇰 Du finder den danske version af denne artikel her.

Next week, the 66th edition of Copenhagen International Fashion Fair – better known as CIFF, and often simply referred to as the trade fair during Copenhagen Fashion Week – will take place. This year, CIFF is doing so with Boozt as its official partner. But the ambition goes beyond logos and visibility during fashion week.

According to CIFF CEO Sofie Dolva, the partnership is about creating long-term value for both brands and buyers in an industry undergoing change.

We spoke with Sofie Dolva.

"CIFF is today much more than a trade fair that takes place twice a year."

Sofie Dolva, CEO at CIFF

"Boozt bidrager med dyb viden om forbrugeradfærd og markedsudvikling"

Sofie, why are Boozt and CIFF a good match right now?

“Boozt and CIFF are a strong match at this moment because both operate in a changing market, where the fashion industry is looking for longer-term partnerships, deeper insights, and stronger communities. Boozt brings extensive knowledge of consumer behaviour and market developments, while CIFF is a physical platform where relationships, creativity, and business come together. Together, we can create a stronger connection between the digital and the physical, generating more value for both brands and buyers.”

Boozt is a digital platform. What does that mean for a physical trade fair like CIFF?

“The fact that Boozt is a digital platform actually supports and strengthens CIFF’s role. Today, CIFF is much more than a fair that happens twice a year. We are a platform active throughout the year, through content, events, and networks.

The partnership with Boozt allows us to bring in data, insights, and perspectives that can support brands before, during, and after fashion week. It’s not about digital versus physical; it’s about combining the two worlds in a way that makes the fashion industry more knowledge-driven and forward-looking.”

"This year, CIFF will place an even stronger emphasis on curation, quality, and experience."

What would it take for you to consider the partnership with Boozt a success in a year’s time?

“For me, the partnership will be successful if brands and buyers feel that it has created real and measurable value. This could be through new insights, stronger relationships, or better business opportunities. If the partnership also becomes a natural part of CIFF’s platform and continues to have an impact both during fashion week and throughout the rest of the year, I would consider it a success.”

Fashion week is just around the corner. What can we expect from CIFF this year?

“This year, CIFF will place an even stronger emphasis on curation, quality, and experience. A key element is our collaboration with 10 Corso Como, which brings a strong international perspective and a clear connection between fashion, culture, and retail. We are also putting great focus on a series of brand events that allow labels to showcase their DNA and tell their stories in more lively and inspiring settings.

“For visitors, this means a more experience-driven CIFF, where inspiration, storytelling, and relationships are at the centre, and where fashion week extends beyond the traditional trade fair format.”