Bang & Olufsen: Here's why Holger Rune is the perfect ambassador for us
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Two Danish icons have come together in a new partnership. Last week, Bang & Olufsen announced that Danish tennis player Holger Rune will be the brand’s new ambassador. He will thus become one of the company’s key faces representing the world-renowned luxury audio brand.
Holger Rune hardly needs an introduction, as with his highest ranking of number four on the ATP world rankings, he is the highest-ranked Danish male player of all time.
The 21-year-old Dane already has partnerships with Nike and Rolex, placing the Danish brand among prestigious company.
Their products have been a part of my life for many years
Bang & Olufsen’s CEO, Kristian Teär, speaks about the partnership:
“We are proud to welcome Holger Rune into the Bang & Olufsen family. Holger’s tireless dedication and passion for his craft, as well as his pursuit of perfection, align perfectly with our own values. We look forward to working together to create extraordinary experiences for our customers and inspire a new generation of audio enthusiasts.”
Holger Rune shares his enthusiasm for the collaboration:
“I am incredibly proud to become an ambassador for Bang & Olufsen. Their products have been a part of my life for many years, and I admire the way they combine innovation with timeless design. I look forward to being part of a brand that shares my approach to dedication and to introducing their audio experiences to even more people around the world.”
A strong Danish heritage
Bang & Olufsen was founded in Struer in 1925 by Peter Bang and Svend Olufsen and has since established itself as one of the world’s leading luxury audio brands. With a strong focus on innovation and timeless design, the brand has maintained its position for nearly a century.
Holger Rune, born in Gentofte and based in Monte Carlo, has already made his mark in Danish tennis history at a young age. His journey on the international tennis scene has made him a prominent figure, and the partnership with Bang & Olufsen adds another chapter to the story of Danish achievements on the global stage. Holger Rune has over 1 million followers on Instagram.
Foto: Bang & Olufsen.
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