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Danish menswear brand Les Deux continues to build its international presence. Most recently, dontt.dk covered the brand’s high-profile partnership with NFL team Detroit Lions, a collaboration that has delivered both commercial traction and international exposure.

Now, the Copenhagen-based company is taking another significant step in the UK. From today, Les Deux joins the selection at Harrods, one of the world’s most renowned department stores, located in London’s Knightsbridge.

The launch marks the first stage of a wider partnership, with a dedicated Les Deux pop-up scheduled to open at Harrods in February 2027.

Les Deux co-founders Andreas von der Heide (front) and Kristoffer Haapanen (back)

The Harrods partnership follows a period of strong growth in the UK market, where Les Deux has more than doubled its wholesale presence across the UK and Ireland in just two years.

In summer 2024, the brand was represented by 24 retail partners. By November 2026, that number had grown to 56.

Harrods now joins an established network of retail partners that includes British fashion names such as Selfridges, Harvey Nichols and END. Clothing.

To support its continued growth, Les Deux opened its own showroom in London in January 2026, providing a permanent local base for its relationships with UK retail partners.

Mathias Møller, Regional Wholesale Director for UK, Ireland, Benelux and DACH at Les Deux, says:

“This is a people business, and staying close to our partners has always been our biggest strength. They are backing us with their retail space, their teams and their investment, and we need to match that commitment. Signing an agreement with a location like Harrods is where the work begins, because we only succeed when our partners succeed.”

The brand’s international progress is also attracting attention within the British fashion industry.

Les Deux has been shortlisted for Menswear Brand of the Year at the 2026 Drapers Awards, one of the UK’s leading awards for fashion and retail.

Selected from hundreds of entries, Les Deux is the only Danish brand shortlisted in the category. The winner will be announced at a ceremony in London on 11 November.

And the brand’s ambitions extend beyond retail.

Les Deux is preparing another major partnership for 2027, this time with a leading British organisation. Further details have yet to be announced, but it is another indication of the brand’s growing ambitions in the UK market. We will follow the story here on The Global Desk.

Founded in Copenhagen in 2011, Les Deux has grown from a Danish menswear label into an international business with approximately 1,300 wholesale doors across 52 markets.

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