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Flatpay’s rapid rise has been well documented here at dontt.dk.

Just 18 months into the company’s journey, we sat down with Sander Janca-Jensen, Flatpay’s CEO and co-founder, for an in-depth interview about the company’s ambitions. Even then, the plans were bold. Looking back now, it is fair to say: he was onto something.

Founded in Denmark in 2022, Flatpay set out to challenge the traditional payments industry with a simpler proposition for businesses.

Four years on, the picture looks rather different.

Flatpay now has more than 2,500 employees across seven European markets and has passed the 100,000-customer mark. The company has also reached an important milestone in its growth story: its Danish business is expected to turn an operating profit in 2026.

Finland is expected to follow later this year, Janca-Jensen tells Børsen.

Sander Janca-Jensen at TechBBQ this year

That pace is notable for a company still relatively early in its international expansion. Flatpay has not built its business by cautiously entering one market at a time. Instead, it has pursued growth with an almost uncompromising sense of urgency from the outset.

That approach was underscored in November 2025, when Flatpay raised DKK 1.1bn (€147m) at a valuation of around DKK 11bn (€1.5bn). At the time, the company had approximately 1600 employees.

Since then, its workforce has grown by almost 1.000 people.

Flatpay has already surpassed 100,000 customers across Europe and has previously said it is targeting 1 million customers by 2029.

It is a growth opportunity the company is investing heavily in, above all, by moving fast.

According to Sander Janca-Jensen, expects to post a loss of around DKK 1bn (€134m) across the group in 2026.

On the face of it, that is a substantial figure. But for Flatpay, it is largely the cost of the strategy it has chosen: investing heavily in international expansion now in order to build a significantly larger business over time.

In that sense, the company is still only at the beginning of the journey that has turned Flatpay into one of Denmark’s most notable fintech growth stories in recent years.