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Things are moving quickly for Copenhagen-based footwear brand VINNY’s. The company grew by an impressive 81 per cent in the first half of 2026, and now it is looking to build on that momentum.

VINNY’s is expanding its ownership with Magnus Neble and Mikkel Rohde, who have already spent the past year working closely with the brand.

Since launching in 2019, VINNY’s, led by founder Virgil Nicholas, has evolved from a Danish label known for its loafers into an international name, stocked by retailers including KITH, Mr Porter and SSENSE.

And its appeal now extends well beyond the traditional fashion crowd. Justin Bieber, Shawn Mendes and King Frederik are among those who have been spotted wearing the Copenhagen-made shoes.

Virgil Nicholas, Founder & Creative Director, VINNY’s

The two new owners are not entering as outside investors, but as existing partners who have worked closely with VINNY’s over the past year.

Magnus Neble and Mikkel Rohde are co-founders of Neble & Rohde, an agency specialising in digital growth, e-commerce and brand development. Neble is also a co-founder of Gastrotools.

Virgil Nicholas, founder and Creative Director of VINNY’s, says:

“We have always been focused on building a brand with substance and long-term relevance. Magnus and Mikkel share our view on how strong brands are built, and we look forward to bringing their expertise into the next phase of the business.”

Magnus Neble adds:

“VINNY’s has established a clear position and a strong international presence through a consistent approach to product, storytelling and community. It is a brand with significant potential, and a partnership we look forward to developing further.”

The next phase will focus on further accelerating VINNY’s direct-to-consumer business, with the US, and New York in particular, showing strong growth over the past year. The investment will help strengthen the brand’s digital platform and its presence in the American market.