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Zalando, Europe’s leading online platform for fashion and lifestyle, has teamed up with Danish fashion label Samsøe Samsøe on an exclusive collaboration. Together, they have created Summer in the City, a unisex capsule collection and campaign that pairs refined Scandinavian tailoring with a more relaxed street-style sensibility.

The collection comprises 12 styles and is available across all of Zalando’s markets. To put the scale into perspective, Zalando serves 62 million active customers across 29 countries. Copenhagen, however, plays a particularly central role in the collaboration.

The campaign was shot on the streets of Copenhagen, drawing on the rhythm of everyday city life and the small rituals that come with Scandinavian summer, when life naturally moves outdoors and the city takes on a slower, more relaxed pace.

Sebastian Becker, General Manager Nordics at Zalando

For Zalando, the collaboration is part of a broader strategy to work more closely with Nordic brands.

“Working with leading Nordic partners to offer our customers exclusive capsule collections is a central part of our strategy,” says Sebastian Becker, General Manager Nordics at Zalando.

He adds:

“Samsøe Samsøe captures the essence of modern Scandinavian culture like few others. The Corner is the perfect platform to showcase the exclusive ‘Summer in the City’ capsule collection and celebrate the Nordic urban lifestyle, where fashion, city life and festival culture come together naturally.”

“Summer in the City is inspired by the feeling of spending summer in Scandinavia, where life naturally moves outdoors and the days often stretch well into the evening,” says Marley Roosen, Head of Womenswear Design at Samsøe Samsøe.

The collection is designed as a versatile wardrobe for long summer days and warm evenings in the city. Unisex by design, it centres on relaxed silhouettes that can be styled across genders and occasions.

Key pieces include oversized blazers in grey melange, paired with tailored shorts or miniskirts, zip-up cardigans with contrasting sleeve stripes and relaxed, baggy cargo trousers.

Classic summer references also feature throughout the collection, from checked shirts and matching shorts to vintage-inspired T-shirts, worn-in denim and a colour palette spanning earthy tones, light blue, red, grey and cream.

Copenhagen is more than just the backdrop for the campaign. The city’s urban summer lifestyle also ties into the wider Nordic festival culture, where fashion, music and city life naturally intersect.

That connection was brought to life at Way Out West in Gothenburg, where Zalando presented the collection through The Corner.

The Corner is Zalando’s own physical concept, bringing fashion, music and culture together through live performances, talks, DJ sets and other cultural experiences. The format has also made its way to Copenhagen on several occasions.