From air monitor to design brand: Birdie enters its next chapter

🇩🇰 Du finder den danske version af denne artikel her.

The sensible Danish canary is chirping again. Birdie is expanding its universe with a new range of design objects for the home, following the success of its now-iconic indoor climate monitor. The new collection was unveiled during this year’s 3daysofdesign in Copenhagen.

Since 2022, Birdie’s canary-shaped air monitor has been the company’s sole product. In that time, it has found its way into more than 70.000 homes across over 70 countries, a success that has clearly sparked ambitions for more.

Interest in the new products is already strong. The company raised more than 800,000 US dollars in crowdfunding within the first week of its Kickstarter campaign.

“The aim is to create technology that people genuinely want to live with.”

Birdie

The new products include Birdie Pro, an evolution of the existing air monitor with app connectivity and smart home integration; Birdie Podium, which reimagines the air purifier as a piece of furniture; and Birdie Flame, an LED candle that can be switched on with a wave of the hand and blown out like a real flame, but without smoke or particles.

Hans Augustenborg, co-founder of Birdie, says:

“Birdie started with a simple idea: to make invisible air quality visible. With this collection, we are taking that idea a step further, evolving from a single product into a broader design brand focused on healthier indoor living. The aim is to create technology that people genuinely want to live with.”

Across the collection, the emphasis is on combining function with design. The idea is for the technology to blend naturally into the home rather than resemble traditional electronic devices.

It is also a continuation of the thinking that led to Birdie’s creation in 2022. At the time, co-founder Hans Augustenborg set out to make it easier to monitor indoor air quality by reminding people of one of the simplest solutions: opening a window.

The collection is expected to launch in November 2026. Birdie Pro is already available to pre-order via the company’s Kickstarter campaign.

Hans Augustenborg Birdie

Hans Augustenborg, Co-founder Birdie


Why is indoor air quality important?

We spend up to 90 percent of our lives indoors, often in environments where air quality is less than ideal. This can affect our wellbeing and has been linked to issues such as headaches, allergies, asthma, and sleep disturbances.

One of the most effective ways to improve indoor air quality is also one of the simplest: opening a window. Health authorities therefore recommend airing out homes several times a day.

Birdie builds on the idea that something as simple as opening a window remains one of the most effective ways to improve indoor air quality.


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