Sofie Dolva: “CIFF is no longer just a moment in the calendar”
🇩🇰 Du finder den danske version af denne artikel her.
On these pages, we have previously highlighted Copenhagen International Fashion Fair and in particular Sofie Dolva’s ambition to make CIFF more than “just” a trade fair, something that, in principle, could take place anywhere in the world. Now, another chapter is being added to that story.
Yesterday, CIFF presented its plans for the upcoming edition of the fair, which for many remains closely tied to Copenhagen Fashion Week.
The platform itself describes this as yet another important step in its transformation from a traditional trade fair into a year-round platform for the global fashion industry.
Sofie Dolva, CEO at CIFF comments:
“CIFF is no longer just a moment in time. It’s a platform built to support the industry continuously – across cities, markets, and formats. Our role is to create meaningful connections and opportunities where they matter most.”
“Our role is to create opportunities”
Sofie Dolva, CEO at CIFF
CIFF expands its presence across Europe
CIFF 67 will take place from 3–5 August and remains the central event.
This season, CIFF will welcome new brands including 66°North, Oakley, Rains and Vans.
The brand mix also includes names such as Les Deux, OpéraSPORT, MKDT Studio and Bestseller. According to CIFF, the full lineup reflects an ambition to balance commercial strength with creative direction.
As part of its evolving strategy, CIFF continues to activate across key European markets ahead of CIFF 67. Among the initiatives is a showroom in Paris from 23–28 June 2026, designed to provide direct access to international buyers.
It will also launch “Nordic Signatures” at 10 Corso Como in Milan from 19–21 June 2026. 10 Corso Como is one of Europe’s most influential retailers, known for its carefully curated selection of brands.
CIFF is also planning pop-ups in Holland, Belgium and Poland.
You can follow the initiatives on dontt.dk, and of course the fashion week itself as usual.
Apollo Bar in Copenhagen set the scene for the presentation of CIFF 67.
More articles like this?
Stay updated on the most exciting stories, tips, and interviews. Sign up for our newsletter and get it all delivered straight to your inbox. Over 60,500 already on the list. We send it once a week!
