Another record year for Les Deux: 14 consecutive years of growth

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It is far from a given. The global fashion and textile market remains under pressure. Yet Denmark’s Les Deux continues to move in the opposite direction.

The Copenhagen-based lifestyle brand closes 2025 with revenue growth of 13 per cent, marking its 14th consecutive year of growth.

Profit before tax reached €8.68m, while gross profit rose to €16.04m and equity increased to €17.94m, underlining a year of strong performance, even as the company continues to invest in its future.

In recent years, Les Deux has focused on working more directly with its markets. In practice, this means fewer agents and greater control over its own sales. Regions such as Benelux, Switzerland and Greece have recently been brought in-house.

At the same time, the brand has expanded its physical footprint. More than 250 new retail partners have been added globally, alongside new showrooms in London and Amsterdam. An international flagship store in Paris further strengthens its presence. We covered that launch in a previous piece.

Looking ahead, Les Deux expects continued double-digit growth in 2026, with a pre-tax profit in the range of €10.0–11.4m.

In connection with the results, we sat down with co-founder and CEO Kristoffer Haapanen.

“We are an international brand with a clear identity and a very strong foundation.”

LD Co-Founders: Andreas von der Heide & Kristoffer Haapanen

“For us, it is not an either-or, but a deliberate interplay.”

Kristoffer, 14 consecutive years of growth – the numbers speak for themselves. But where does Les Deux stand as a brand in 2026?

“Anno 2026, Les Deux is no longer just a Danish clothing brand with a good story, but an international brand with a clear identity and a very strong foundation. We have managed to stay true to our core while scaling globally, particularly across Europe and North America.

We have added another layer to a journey as a strong, community-driven brand with a focus on relevance in everything we do.”

The broader market remains under significant pressure, yet you have consistently found your own way. How much do intuition and data respectively influence your decisions?

“For us, it is not an either-or, but a deliberate interplay. Data provides direction and clarity. It helps us understand our customers, optimise our assortment and react quickly to changes in the market, but data can only tell us what has happened, not necessarily what comes next.

This is where intuition comes in, and as our brand is built on a creative approach, that part cannot be fully formalised, and it is often what makes the difference when we make more forward-looking decisions.”

“More partnerships and news to come”

What has been the most important value for you to hold on to along the way?

“From the very beginning, it has been essential for us to build something that feels authentic – in our products, our storytelling, and the way we run the business. We have been very intentional about staying true to who we are and what we stand for. That applies to everything from our aesthetic to the way we communicate and the communities we build around the brand. Authenticity creates trust, and trust creates long-term value.

You could also say that we hold on to what might be considered ‘old’ values, local initiatives, offline collections, in-person visits and conversations. Perhaps old, but good values, if you ask me.”

What is the next level for Les Deux? What are you aiming for now?

“We have always had an endless drive to do more, and that is no different going forward. 2026 has started with continued double-digit growth, and I am very excited about the future, which holds even more interesting partnerships at an even higher level than before. I cannot reveal everything just yet, but there are plenty of good reasons to keep following along.

We continue to develop our community thinking, with new initiatives aimed at making it even more attractive to visit local stores. Last year we were proud to be behind the renovation of a basketball court in Copenhagen, and I can already reveal that we are working on another project in a rather unique location.”