New Balance strengthens its running line with a new everyday model

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When New Balance was founded in Boston in 1906, running shoes were far from its focus. William J. Riley, an Irish immigrant, began the company by crafting arch supports, inspired by the three-pronged balance of a chicken’s foot – hence the name “New Balance.” From the very beginning, the goal was simple: support, comfort, and stability.

Over the decades, the brand has evolved from bespoke footbeds to become one of the world’s leading names in performance and lifestyle footwear.

In 1960, New Balance launched the Trackster, the first running shoe available in multiple widths, and the running boom of the 1970s quickly propelled the brand forward. The rest, as they say, is history.

Now, New Balance is opening a new chapter with the launch of a fresh running model, says Kevin FitzPatrick, Global Vice President of Running at New Balance.

“Crafted to motivate runners, whatever their experience.”

“Designed for the everyday run”

The model is called Ellipse, created with a clear purpose: to help runners lose track of time.

In an era where running is often measured in splits, heart rates, and mileage, the shoe positions itself as the ideal companion for everyday runs.

Kevin FitzPatrick, Global Vice President of Running at New Balance, says:

“Ellipse celebrates all who run – whether taking their first steps or enjoying a recovery run – by offering an exceptionally comfortable and cushioned experience, with a sole designed to protect the body. It is crafted to inspire runners of all levels to get out and enjoy the run.”

At the heart of the shoe is the Fresh Foam X midsole, refined to provide a more responsive and lively feel underfoot. The goal is for it to perform equally well for the novice runner covering their first kilometers, as for the experienced runner enjoying a relaxed recovery session.

The upper is made from what New Balance calls engineered mesh for ventilation, combined with a padded tongue and elastic laces, making it easy to slip on and comfortable to wear – even on days when speed isn’t the priority, which of course happens.

Kevin FitzPatrick adds that Ellipse has already been embraced by figures across sport and culture.

In Denmark, the shoe will be launched on 5 March 2026, with a recommended retail price of DKK 1,200. It will be available, among other places, at the New Balance store on Købmagergade in Copenhagen.

New Balance store on Købmagergade in Copenhagen