Copenhagen Iconic Venue and Danish Startup Reinvent the Cloakroom

🇩🇰 Du finder den danske version af denne artikel her.

One is one of Copenhagen’s most iconic nightlife venues. The other is an ambitious Danish tech company, focused on solving a problem that has existed for decades.

Søpavillonen has partnered with Keypitt™ to digitize its cloakroom, replacing the traditional paper ticket with a personal, digital KeyPass. Guests set it up once and can store it in their digital wallet—no app required.

While the cloakroom might seem like a small detail, it is here that the pace truly picks up. According to Søpavillonen, the move isn’t about technology for technology’s sake—it’s about flow, safety, and creating a better working environment.

"We’ve spent more than 300 hours testing and developing the system alongside industry professionals”

Co-founder Karla Pitt Winther, Keypitt™

The cloakroom is a key touchpoint for our guests

Jon Vanggaard Thomsen, owner and partner at Søpavillonen, explains:

“The cloakroom is a key touchpoint for our guests, especially on busy nights. With Keypitt™, we can reduce queues, improve safety, and offer a better experience for both guests and staff. It’s a simple, yet significant upgrade to a long-standing function.”

Keypitt™, the provider behind the system, is a Danish tech company that develops digital cloakroom solutions for nightlife venues, concert halls, conference centres, and arenas.

Tests from other venues suggest that throughput can be increased significantly, while the number of lost items is reduced. If something is left behind, the owner can be easily contacted via the phone number linked to their digital KeyPass.

Earlier this year, the company also managed the cloakroom at TECHBBQ, serving over 10,000 guests.

Co-founder Karla Pitt Winther adds:

“The cloakroom has remained virtually unchanged for over a century. We’ve spent more than 300 hours testing and developing the system alongside industry professionals to create a solution that truly improves flow and adds value for guests, staff, and venues alike.”

She continues that the implementation at Søpavillonen is part of a broader trend, where cultural and nightlife venues are increasingly digitizing operational functions—not to change the atmosphere, but to remove the small friction points that can otherwise weigh heavily on the experience.