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Europe’s leading online fashion platform, Zalando, has appointed a new Nordic director. Sebastian Becker takes the coveted role, succeeding Lisa Schöner and previously Fabio Baum.

He will have overarching responsibility for Denmark, Sweden, Norway, and Finland, leading efforts to strengthen Zalando’s position while cultivating relationships with customers, partners, and brands.

In Denmark alone, Zalando is the country’s most popular online retailer, generating around €2.8 billion in sales across Europe in the third quarter and serving nearly 55 million customers annually.

The Nordics remain a key priority for Zalando, making Becker’s role central to the company’s strategy to build the leading fashion and lifestyle ecosystem in the region.

Sebastian Becker, Zalando

Sebastian Becker comes to the role after holding several senior positions within Zalando, including Head of Markets Planning & Trading for the DACH region and the Benelux markets.

Prior to joining Zalando, he spent several years at Nike, working in business development across Europe and at the company’s global headquarters in the United States. His experience spans retail, e-commerce, and omnichannel operations, and he is recognized for his strategic planning and commercial execution expertise.

Becker holds a Master of Science in International Business from Maastricht University.

dontt.dk will follow up with an interview, giving him the opportunity to elaborate on his ambitions for the Nordic region and how he plans to contribute to Zalando’s continued growth.

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