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It’s no secret that the gaming industry has surged far beyond its basement-dwelling, chips-and-cola stereotype. Today, it’s big business – fast-moving, global and fiercely competitive. And right in the middle of that evolution, a Danish startup has carved out a rather unexpected and highly successful niche.

Back in 2017, Kenneth Skriver began experimenting with a mousepad made of glass – a concept few believed in. The category was locked into one material: fabric. Every gamer used a cloth mousepad, and no one questioned whether a better alternative existed in a world where milliseconds can determine victory or defeat.

As Kenneth puts it: “When you grow up around Struer, like I did, Bang & Olufsen is in your bloodstream. I was drawn to the idea of elevating the entire category through performance, materials and true craftsmanship.”

Today, Wallhack is closing in on a nine-figure revenue, has been recognised as a Børsen Gazelle company, and employs more than 40 people representing 11 nationalities. Its headquarters sit on Copenhagen’s Islands Brygge, and this year the company opened a regional office in Shanghai to move even closer to key partners in Asia.

The company is led by CEO Rasmus Weber Fredholm, the first full-time employee back in 2021, who has been building the business alongside Kenneth ever since.

This is the story of Wallhack. We visited the team one Tuesday morning, meeting with Rasmus, Kenneth and their Head of Product, Tais Thøgersen.

Rasmus Weber Fredholm & Kenneth Skriver

Today, Kenneth Skriver has stepped into a more strategic role, focusing on select high-impact projects alongside his board responsibilities.

Rasmus Weber Fredholm explains:

“We’ve gone from a quirky garage operation shipping glass plates out of Kenneth’s home to a global company with revenues on track for nine figures.
Growing fast has been fun, of course, but it’s not something we dwell on. Standing still is fatal when you’re up against the industry’s biggest giants. Our edge is simple: we move faster than they do — and we’re willing to take risks they won’t touch.”

“We experiment constantly, we’re creative, but we pair that with disciplined execution. Without that balance, we wouldn’t have scaled the way we have. We weren’t built on a viral miracle or a pile of VC money — just the daily grind.”

“Now we’ve established a solid commercial foundation and a brand platform that gives us real influence over the future of an industry we genuinely love — and that’s the impact we’re focused on unlocking.

Internationally, we’re in a rare and exciting position where we’re shaping trends. With a young team that’s talented, idealistic and just the right amount of reckless, 2026 is going to be a lot of fun.”

Tais Thøgersen, Head of Product at Wallhack

Wallhack’s success is built on something at once simple and complex: glass. Even as a global market leader, the company continues to refine its framework for surface friction, microstructures, and the impact of movement speed on user precision — at a level unmatched anywhere else.

Tais Thøgersen, Head of Product at Wallhack, explains: “Unlike many other players, we don’t treat gaming gear as toys, but as tools. If a product doesn’t provide a genuine competitive advantage, it’s just a gimmick. That’s why we are performance-first in everything we make.”

Product development takes place in close collaboration with internal engineers, external specialists from DTU, and a research team from the Danish Technological Institute.

Wallhack has just launched the fifth generation of its glass mousepads, now offering multiple surfaces: “Speed” and “Control.”

Speed is the brand’s hallmark. The “Speed” version is the mousepad equivalent of a Bugatti, designed for high-octane players of fast-paced titles like Fortnite. The “Control” edition balances velocity with stopping power, crafted with games like Counter-Strike in mind.

It is competitive gamers, in particular, who shape the brand’s development, providing feedback that is translated into ongoing testing and refinements. The team also includes former professional esports players, ensuring the product meets the highest standards.

Tais Thøgersen adds: “Alongside our performance-first approach and laser focus on functional precision, our products must feel premium and well-designed in the hands of the user. The industry needs an aesthetic and quality upgrade — otherwise gaming gear will always be seen as toys, which goes against our philosophy. When designing for the world’s esports elite, as our customer base includes, you need absolute focus on functional refinement.”

Wallhack is more than engineering and glass. The anime universe surrounding the sibling duo Sora and Yume, created by Wallhack itself, has become iconic among fans across platforms. The characters are illustrated by Japanese anime artists and appear in limited-edition runs, short films, and manga releases, all treated as collectible works of art.

“At our last event in Tokyo, we installed a mini-Louvre, displaying our most popular mousepads as gallery pieces—a practice we’ve seen embraced by our top collectors,” the team explains.

This blend of performance and aesthetics has fostered a near-cult following. Limited drops of 2,000 to 5,000 units sell out within minutes, with some designs later reselling for up to €1,300.

Although Wallhack is a Danish company, only about 1% of its revenue comes from Scandinavia. The majority of sales come from Japan, the US, and China. As a result, Andreas Golles, who has been a key part of the team since the early days, has now moved to Shanghai as APAC Director, tasked with expanding the Asian markets and representing Wallhack in the region.

At events in Asia, the team encounters queues and autograph sessions beyond anything they had imagined. Rasmus says, “We love it – we put on our sunglasses and give them a show.”

Wallhack has chosen not to work with retailers, selling exclusively through its own online stores to maintain control over distribution and ensure a consistent brand experience. Customer relationships are at the core of Wallhack’s business.

With a community of 700,000 followers, over 60,000 of whom gather on Discord, Rasmus describes it as a digital clubhouse: “Some brands have a cycling club or a running club. We have a Discord. It’s where we get ideas, meet our customers, and build culture. It’s a huge part of our identity, and we’re very focused on maintaining and developing it.”

Behind the scenes, Wallhack is working on several projects set to be unveiled in 2026. The ambition is clear: the next chapter will be bigger, more ambitious, and more visionary.

From a simple idea of a glass mousepad to a brand with fans, collectors, and cult status spanning continents from Copenhagen to Tokyo.

Here, Kenneth is holding one of the 999 produced “Shiny Sora” mousepads, one of Wallhack’s most sought-after designs and a true collector’s gem.

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