🇩🇰 Du finder den danske version af denne artikel her.

Danish fashion brand Ganni, which has established itself as a global success in recent years, is now reportedly up for sale. The decision comes from private equity firm L Catterton, which has been the majority owner since 2017, while founders Ditte and Nicolaj Reffstrup continue to hold a minority stake.

According to Børsen, which first reported the sale plans in September, investment bank Rothschild has been hired to lead the process – though the move has not yet been officially confirmed by Ganni or L Catterton.

Ditte og Nicolaj Reffstrup, Ganni founders

Ganni was originally acquired by L Catterton for approximately DKK 500 million in 2017. Since then, the brand has experienced significant growth and achieved a global breakthrough over several years, making it an attractive prospect for potential buyers, according to industry experts. L Catterton is one of the world’s largest consumer-focused private equity firms, with more than 200 completed brand investments. The firm was founded in 2016 as a partnership between Catterton, LVMH (Louis Vuitton Moët Hennessy), and Groupe Arnault. Its strategy typically involves acquiring companies, scaling them, and later selling them for a profit.

Founders Ditte and Nicolaj Reffstrup continue to play a central role in the sale process and, according to our sources, are key contributors throughout.

The numbers speak for themselves: Ganni’s revenue has long surpassed DKK 1 billion, with substantial profits sustained over several years. Based on these figures, the potential sale price is estimated at 10 to 15 times EBITDA, putting the company’s valuation in the region of DKK 2 billion.

Ganni has established a strong presence in international markets. The brand operates nearly 80 own stores and is sold through around 700 retailers worldwide, including 22 stores in the US and eight in China. This expansion has positioned Ganni as a global player, successfully entering key markets beyond Denmark.

In addition, Ganni plays a significant role in the sustainability agenda, notably through its Fabrics of the Future program, which focuses on innovative and environmentally friendly materials.

You can follow ongoing developments on dontt.dk.

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