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Sebago, the American-Italian brand founded in 1946 and best known for its iconic boat shoes and classic loafers, was in the spotlight last week. Today, the brand is focused on connecting its heritage with a modern lifestyle – a mission that was front and center during a recent visit to Copenhagen by Sebago’s creative director, Marco Tamponi.

Over a lunch, Tamponi presented this year’s Sebago book, which has become an important and popular tool for showcasing the brand. He also shared the next chapter of the Sebago Yacht Club – a project that has grown over the past few years from a social media community into an international network of iconic locations, collaborations, and people who share the same passion.

Marco Tamponi, Creative Director at Sebago

Launched three years ago as a digital community, the Sebago Yacht Club has since moved into the real world – a trend a few brands in Denmark have also successfully embraced. Everyone wants it, but few manage to pull it off.

Today, the Sebago Yacht Club includes collaborations with some of Europe’s most historic restaurants, wine bars, and beach clubs. The common thread is authenticity, quality, and a distinctive atmosphere. Here are a few examples, as Marco Tamponi shared.

In Italy, Bagni Fiore on Paraggi Bay has joined the club, where staff wear Sebago uniforms, including polos, sunglasses, and the iconic Portland shoes. In Milan, Pasticceria Cucchi received a special version of Sebago’s Dan penny loafer – featuring an imprint of the patisserie’s façade and the city’s legendary panettone. In Verona, the historic Antica Bottega del Vino collaborates with Sebago, where staff wear exclusive orange leather loafers. From the wine bar Hijos de Javier in Barcelona to the restaurant boat Riviera Fuga in Paris, Sebago has designed both shoes and uniforms for staff for the summer 2024 season.

All of these stories are collected in Sebago’s annual book – a kind of yearbook that not only showcases the collections but also documents the people and places the brand collaborates with. It serves as a cultural statement, underlining Sebago’s ambition to be more than just shoes. Marco also shared that the book’s print run has doubled since the last edition.

During his visit to Copenhagen, Marco reflected on how the city fits into this mission: a region that, like Sebago, combines functionality, quality, and a relaxed approach to style.

In addition to these collaborations, Sebago is also launching new models as part of the Yacht Club universe. This includes the Hurricane sneaker, a modern reinterpretation of the brand’s maritime DNA, as well as new versions of the classic loafers in special designs.

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