🇩🇰 Du finder den danske version af denne artikel her.

Tiger of Sweden is far from a newcomer in Scandinavian fashion. The story begins back in 1903 in the Swedish town of Uddevalla, where Markus Schwarmann and Hjalmar Nordström founded a brand that was then simply called Tiger. Its focus was straightforward: classic trousers for the mature gentleman.

That image shifted dramatically in the 1990s, when Tiger expanded into suits, appealing to a younger, urban audience seeking style that was both sleek and modern. Since then, the brand has grown to include clothing, shoes, and accessories such as eyewear, and it is now sold across Europe and Canada.

Since 2003, Tiger of Sweden has been under Danish ownership through IC Companys (now IC Group), making its connection to Denmark more than symbolic. And now, that link is about to get even stronger.

Tiger of Sweden is deepening its presence in Denmark through a new partnership with CPH Fashion Group.

CPH Fashion Group is known for working closely with leading menswear brands and for its sharp focus on tailoring, making Tiger of Sweden a natural fit for its portfolio.

With this new arrangement, the brand moves closer to its Danish audience—retailers, press, and the many men who have long chosen the brand for its unique blend of classic craftsmanship and contemporary style.

Steve Kirchner, Global Wholesale Director at Tiger of Sweden, says:

“Denmark has long inspired us with its effortless style and forward-thinking approach to design. We are thrilled to partner with one of Scandinavia’s leading fashion distributors to showcase our collections and strengthen our relationships with such a dynamic, style-conscious audience.”

Anders Rex, CEO and Founder of CPH Fashion Group, adds:

“Partnering with Tiger of Sweden is a significant milestone for CPH Fashion Group. Their dedication to craftsmanship and unique interpretation of Scandinavian elegance perfectly aligns with our vision of bringing exceptional menswear to the market. We look forward to working together and offering a brand that complements our portfolio while reflecting the values of modern, international design.”

The partnership officially launches with Tiger of Sweden’s Pre-Fall 2026 collection, presented at the brand’s showroom on Antonigade in Copenhagen. The collection celebrates the brand’s tailoring heritage while introducing a fresh, contemporary take.

We can’t wait to share it with you here on dontt.dk

Culture, business & inspiration — straight from Copenhagen to your inbox. Join over 55,500 subscribers! We send out updates once a week.