🇩🇰 Du finder den danske version af denne artikel her.

Today, we can reveal that the Danish JOE & THE JUICE continues its impressive growth. In short, their financial report shows a new revenue record, a three-figure million profit on the bottom line, and positive equity.

Digging deeper into the numbers, revenue has risen to DKK 2.8 billion – a 17% increase compared to 2023. The chain expanded its global store count by 9%, and for the second year in a row, it posts a positive result. This year, it amounts to DKK 171.5 million, while EBITDA rises significantly to DKK 560 million.

Thomas Nørøxe, CEO of JOE & THE JUICE, states:

“The numbers speak for themselves: JOE has never been stronger – but in reality, we’ve only just begun. We are really succeeding with our strategy to drive JOE & THE JUICE toward robust and profitable growth. In a time when global uncertainty and inflation have pressured consumer spending, I’m extremely pleased that we continue to attract customers to our stores and that we are still developing, growing, and adapting to a constantly changing market. I’m very satisfied and proud of this.”

The numbers also show continued growth in digital sales, which now account for a record-high 33% of the business.

Thomas Nørøxe, CEO of Joe & The Juice, continues:

“The core of JOE & THE JUICE’s success is our fantastic and dedicated employees. Our skilled juicers and competent bar managers have been key in driving the strong revenue growth, each day serving as the vital representatives of the unique culture that the JOE brand stands for. Our impressive results are also a clear reflection of the dedication they put into delivering high-quality food, coffee, and juice, as well as building strong relationships with both loyal and new customers.”

JOE & THE JUICE expects continued significant growth in the coming years. The private equity firm General Atlantic, which became the majority owner of JOE & THE JUICE at the end of 2023, plays an important role as an active owner in the company’s expected continued success. Regarding future ambitions, the CEO says:

“Our ambitions for the future are sky-high, and in my opinion, there is no doubt: JOE & THE JUICE is entering a new era with a successful turnaround. We’re not letting up; we’re focusing on our strategy, which, according to plan, will take us to 1,000 stores within the next 3-4 years,” concludes Thomas Nørøxe.

By the end of the fiscal year, Joe & The Juice had 397 stores in 20 countries globally.

The chain operates 324 stores in Europe and the USA. Additionally, 73 stores – primarily in Asia – are run by franchisees.

Globally, the company employs over 4,100 people.

Revenue increased by approximately 412 million DKK, from 2.4 billion in 2023 to 2.8 billion in 2024 – a 17 percent rise.

EBITDA increased from 498 million in 2023 to 560 million in 2024. The EBITDA margin for 2024 was 20 percent.

The net profit of 143.3 million DKK is a significant improvement compared to the 2023 result of -107.8 million.

Digital sales accounted for 33 percent of total sales in 2024.

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