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Today, we can report that the Copenhagen-based brand NN.07 wrapped up 2024 on a high note and entered 2025 with strong momentum. In fact, 2024 marked the best financial performance in the brand’s history — a brand originally founded by Victor Lindh, Ulrik Pedersen, and Tommy Holte.

NN.07 reports double-digit growth across both top and bottom lines. Operating profit (EBIT) rose by 47%, net profit increased by 28%, and gross profit was up 16% compared to 2023.

According to CEO Anders Rahr, the results reflect years of focused execution of an international strategy, strong partnerships, and a sustained commitment to product quality. That very strategy is now paying off. The financials show a significant increase in both revenue and earnings, driven by growing demand and NN.07’s expanding presence in key global markets.

Anders Rahr became CEO in 2021, taking over the role from Tommy Holte. Here, Anders talks about the year’s financial results:

“We’ve spent the past few years strengthening our brand internationally, and we’re now beginning to see the results. Store openings in New York and London have significantly strengthened our position and made the US our largest market. At the same time, we’re experiencing strong growth in the UK, the DACH region, and Benelux. At the heart of it all is still our focus on well-designed products.”

The store openings in these two fashion capitals are part of a clear strategy to enhance the physical brand experience and get closer to the consumer.
“The store openings in New York and London are crucial for us. It’s about getting closer to the consumer and building meaningful relationships,” adds Anders Rahr.

Today, the majority of the company’s revenue comes from markets outside Scandinavia. However, this doesn’t change the fact that the company continues to invest in both international and Scandinavian markets.

“The momentum we’ve built together with our team and partners gives us the confidence to raise our ambitions — both globally and locally. We’re focused on new markets and store openings in the coming years,” concludes Anders Rahr.

Anders Rahr

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