Les Deux Continues Its Growth Journey with a Major New Profit

🇩🇰 Du finder den danske version af denne artikel her.

Today, we can reveal that the Danish brand Les Deux continues its impressive growth. Their 2024 annual report shows double-digit revenue growth despite a challenging year for the fashion industry in general.

This marks the 13th consecutive year that Les Deux has delivered both growth and profit. Looking at the numbers, Les Deux’ profit stands at an impressive DKK 61.6 million.

At the same time, gross profit increased to DKK 103.6 million, while equity grew to DKK 105.4 million. The growth is happening both nationally and internationally.

Les Deux’ CEO and co-founder Kristoffer Haapanen says:

“We are incredibly proud of these results, but even prouder of the team that made them possible. This is a collective achievement. Figures like these are created through hard work and passion from everyone – from interns to management – along with the unwavering support from our partners and customers.

“The success of 2024 brings us closer to our goals, but we believe that staying competitive means staying hungry. We will continue to build on the people and processes that have brought us here, while seeking the extra edge that will take us to the next level.”

• A major investment in a new ERP system to future-proof the company’s operations, along with advanced analytics tools to improve decision-making processes.

• A double-digit percentage increase in the number of employees, strengthening core functions across the business.

• The opening of two new international offices to expand the company’s reach in Europe – in Düsseldorf (200 sqm) and Paris (150 sqm) – as well as an expansion of showroom facilities at the Copenhagen headquarters.

• Transitioning to direct control in key markets such as France and the UK, shifting from agents to in-house operations to strengthen customer relationships.

• A successful collaboration with Yale University.

• Establishing a distribution setup in the USA, where the market has now become Les Deux’s sixth-largest.

Les Deux is now available in over 1,000 retail destinations across four continents, with key partners including Bloomingdale’s, Magasin du Nord, Nordstrom, KaDeWe, De Bijenkorf, Galeries Lafayette, La Rinascente, and Harvey Nichols.

Les Deuxs HQ, Copenhagen

Co-founders of Les Deux: Andreas von der Heide & Kristoffer Haapanen

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